Julie Bonime Braden
Portland,OR
Summary
Proven leader in driving revenue growth and market share through unique multimedia solutions and strategic sales initiatives at Alpha Media Group. Skilled in cultivating relationships and activating teams to exceed objectives, demonstrated by initiating partnerships that resulted in a 54% revenue increase. Excels in communication and entrepreneurial drive, ensuring client satisfaction and team collaboration. Results-oriented National Account Manager effective at expanding territories and building retention. Highly organized with excellent communication and planning abilities. Offering 25+ years of experience in fast-paced sales environments.
Overview
25
25
years of professional experience
Work History
National Account Executive Media & Sponsorship
Alpha Media Group
2017 - 2018
- Managed national accounts spanning across 6 radio stations.
- Resolved sales, service and account issues in an efficient and professional manner to maximize customer satisfaction and decrease process lags.
- Managed production process, internal and external communication, collections, and compliance.
- Prospected and designed sales strategy and sponsorships for Alpha Media's live performance studio. Worked with a team to inspire ideas and execute details to activate sponsorship/events in the studio.
- Initiated two key partnerships which resulted in 54% revenue growth.
Senior Account Executive
Alpha Media Group
02.1994 - 10.2015
- Curated marketing solutions by leveraging trends in customer marketplace and industries. Consistently maintained top sales leadership within Alpha Media while delivering measurable results for clients.
- Generated over 23 million dollars in revenue while managing multiple high-profile accounts.
- Developed and sold the single largest corporate sponsor and non- media spot program in the station’s history, leading to the station’s most significant branding campaigns; The Live Performance Studio; a 70 seat performance venue. Obtained millions of views via social media resulting in over 3 million dollars in revenue and growing.
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Developed a niche in the non-profit category that resulted in one of the largest cause marketing initiatives within the Alpha Media Group. Implemented programs that raised over $800K+ for charity.
- Demonstrated outstanding ability to manage many different task and simultaneously juggle multiple elements of marketing programs from inception to completion.
- Produced high visibility events and multimedia programs for the station delivering measurable results for clients
- Increased account retention by fostering lasting relationships with clients and business leaders through effective communication, and quick response. Results were reflected in long term loyalty and expanded client base.
- Mentored junior account executives, and encouraged professional growth.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Attended industry conferences and networking events while expanding professional connections and generating leads for new business opportunities.
- Advanced workflow by activating internal departments to accomplish multiple tasks and managed details for promotional programs from inception to completion.
- Applied exceptional interpersonal skills while managing varied personalities and needs in the workplace both internally and externally. Fostered a positive work environment.
- Effectively employed outstanding written and verbal communication skills to effectively prospect, cold call, create proposals, lead meetings, negotiate and influence internal and external contacts.
Education
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CASpanish Studies
Universidad De Cecemac
Morelia, MichoacánSkills
- Create unique multimedia solutions designed to answer customer objectives and increase sales through on-air, event and digital platforms
- Combine entrepreneurial drive with business skills to drive gains in revenue, market share and profit performance
- Communicate a clear, strategic vision among creative departments effectively activating team members and other departments to accomplish a multitude of tasks
- Cultivate excellent relationships with prospects and existing customers, upper management, and co-workers
Accomplishments
Awarded 9 outstanding achievement awards including:
-#1 billing Account Executive the last four years.
-Presidential Award-highest achievement in the company. The award recognizes achievement in overall sales performance, digital sales, sponsorship sales, new business development, establishing deep relationships with the clients, and respect for co-workers.
-Station Account Executive of the Year
-Top Digital Seller
Timeline
Senior Account Executive
Alpha Media Group
02.1994 - 10.2015
National Account Executive Media & Sponsorship
Alpha Media Group
2017 - 2018
Bachelor of Arts - Communications
University of Southern California
Spanish Studies
Universidad De Cecemac
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