Suzanne Sharbek
Columbus,OH
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through digital strategy. Possess specialized skills in content creation, audience engagement, and analytics interpretation. Excel in communication, creativity, and adaptability, ensuring success in fast-paced social media environments.
Overview
7
7
years of professional experience
Work History
Social Media Manager
The Pearl Creative Agency
Columbus, OH
01.2023 - Current
- Developed monthly social strategies and content calendars, aligning campaign concepts with client goals
- Managed large portfolio of social accounts, ensuring distinct brand identities across diverse industries
- Managing Instagram and Facebook publishing, community engagement and day-to-day account operations
- Developing paid social campaigns and managing advertising budgets
- Reviewing analytics and translating performance data into content and growth recommendations
- Writing brand-specific copy and SEO-focused social content
- Producing short-form video, graphics, carousels, Stories and other social-first creative
- Creative directing photo/video shoots and coordinating photographers, videographers, talent and clients
- Developing promotions, launches, giveaways, influencer initiatives and local partnerships
- Led client communications, facilitating meetings and securing approvals to drive ongoing strategy
- Maintaining distinct brand identities and voices across multiple clients simultaneously
Management Committee- Treasurer
Urban Land Institute
Columbus, OH
01.2024 - 01.2026
- Developed key assumptions for annual ~$250K budget incorporating staff input
- Monitored monthly financial statements and advised Executive Director on budgetary challenges.
- Advised on unplanned expenditures, reserve usage, and new program development
- Review submissions for the annual budget and reforecasts
- Delivered regular updates to District Council on financial position
Investment Sales Associate
Marcus & Millichap
01.2020 - 08.2024
- Analyzed financial statements and real estate trends to directly underwrite over $250 million in investment properties
- Assisted senior partners daily on underwriting net-lease & multi-tenant retail deals, abstracting property leases, negotiating letters of intent, and compiling comparable on-market and sold properties for a team that has transacted over 845+ deals in excess of $4B across 34 states
- Cultivated client base through 150+ cold calls weekly, engaging new clients and generating leads
- Guided clients through real estate transaction process, overseeing contract negotiations, due diligence, and closing preparations
- Advised clients in the development process of built-to-suit properties for multiple QSR users including Wendy's, Starbucks, Arby's, Taco Bell, Taco John's, Dairy Queen, Culver's, and Zaxby's
- Evaluate retail commercial leases in order to ensure tenants and landlords are both acting in accordance to the terms, including but not limited to the review of co-tenancy rights, lease kickouts, ROFRs and renewal options
- Conduct market research to identify target audience and market trends for various clients
Education
Bachelor of Science -
The Ohio State University
OH01-2017
Syracuse University
01-2014
Skills
- Social media strategy
- Content creation
- Campaign management
- Paid advertising management
- Creative direction
- Video production
- Data analysis
- Market research
- Brand development
- Client relations
- Community engagement
- Team collaboration
Affiliations
- Pi Beta Phi Sorority, Member
- Dental Club, Member
- James Cancer Hospital, Volunteer
- Syrian Refugee Society, President
Timeline
Management Committee- Treasurer
Urban Land Institute
01.2024 - 01.2026
Social Media Manager
The Pearl Creative Agency
01.2023 - Current
Investment Sales Associate
Marcus & Millichap
01.2020 - 08.2024
Bachelor of Science -
The Ohio State University
Syracuse University