Svetlana Ćopić
Creative Director
Summary
As one of the most awarded Creative Directors in the region of South-Eastern Europe, she has over 20 years of experience in creating attention-grabbing new brands from scratch and conceptualizing and executing awarded multimedia campaigns for the most established global, regional, and local brands, including P&G, Nike, Toyota, Microsoft, Coca-Cola, Henkel, Ford, Air Serbia, Carlsberg, and many more.
Overview
18
18
years of professional experience
1
1
Certification
3
3
Languages
Work History
Founder and Mentor
Mighty Little Brand ('Moćni mali brend')
05.2022 - Current
- Built the first educational online platform and mentorship programme of its kind in the region that has helped over 50 small business owners fuel their businesses with the power of brands and creativity.
Creative director
Block & Roll
12.2017 - Current
- Created campaigns that have become industry benchmarks and transformed traditional, irrelevant brands into leaders, such as 'The Campaign Without E.'
- Initiated the CSR sector within the agency with a year-long campaign '10 Good Ideas.'
Founder and Creative Director
No Agency
10.2017 - Current
- Created an alternative to the traditional agency model that gathers the most awarded creatives from the SEE region.
- Cultivated company-wide culture of innovation and collaboration.
Creative Director
Scholz & Friends
01.2015 - 12.2017
- In just a year, with her creative leadership, the agency went from zero awareness in the local market to being featured in the national news and being the most awarded agency of the year
- The agency was the first advertising agency ever to be nominated for the Award of the City of Belgrade, the most prestigious cultural award in the country, for her campaign 'The Unheard Song'.
Creative Director
New Moment New Ideas Company Y&R
03.2006 - 01.2015
- She was successfully leading creative teams in six countries, leading pitches and overlooking overall creative output in all of them
- Her creative leadership established the agency in Belgrade as the most awarded agency in the market.
Editor-in-Chief
New Moment Magazine for art & advertising
09.2010 - 12.2015
- Created the concept and creative direction for each award-winning issue
- Collaborated with international contributors, including some of the most internationally established artists, authors, and social scientists, to deliver content of highest quality on time
Education
MA in Sociology -
Faculty of Philosophy, University of Belgrade
Skills
Entrepreneurial and Innovative
Continuous Improvement
Effective Communicator and Public Speaker
Strategic Vision
Teamwork and Collaboration
Problem-solving aptitude
Creative team leadership
Brand Messaging
Concept Development
Additional Creative Outlets
- Certified corporate trainer for Dr. de Bono’s Creative Thinking Techniques (Lateral Thinking and Six Thinking Hats).
- Writer and director of the internationally awarded short documentary film “Everybody’s Granddaughter.”
- Co-founder of the first regional plant-based milk brand, Komleko, that has built huge awareness and cult following in a very short time.
Awards And Juries
Cannes Lions, Epica Awards, Eurobest, Golden Drum (including Grand Prix for Good), NY Festivals, Global Awards, WPP Atticus Awards, Digital Communication Awards, and many more, Epica Awards, Paris, GoldenDrum, Portorož, New York Festivals
Certification
Business of Creativity by John Hegarty
Timeline
Business of Creativity by John Hegarty
06-2023
Founder and Mentor
Mighty Little Brand ('Moćni mali brend')
05.2022 - Current
Creative director
Block & Roll
12.2017 - Current
Founder and Creative Director
No Agency
10.2017 - Current
Creative Director
Scholz & Friends
01.2015 - 12.2017
Editor-in-Chief
New Moment Magazine for art & advertising
09.2010 - 12.2015
Creative Director
New Moment New Ideas Company Y&R
03.2006 - 01.2015
MA in Sociology -
Faculty of Philosophy, University of Belgrade
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