Sydney Patterson
Denver,CO
Summary
Strategic Marketing and Business Development Specialist with a proven track record of high productivity and efficient task completion. Skilled in market analysis, content creation, client relationship management, and strategic planning. Strong communication, problem-solving, and teamwork abilities leading to successful project outcomes and business growth.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing and Business Development Specialist
Rocky Mountain Law Enforcement Federal Credit Union
Denver, CO
08.2024 - Current
- Expanded market presence by developing and maintaining strong relationships with current and prospective clients.
- Conducted research and analyzed industry trends to identify potential customers and markets, utilizing personalized targeting and geofencing techniques.
- Executed diverse promotion strategies encompassing print advertising campaigns, email campaigns, direct mailings, ATM content, and e-statement creative.
- Represented the organization at multiple conferences and events to showcase products and services.
- Led budget planning for marketing and business development.
- Conducted extensive market research in order to identify new business prospects and opportunities.
- Worked closely with colleagues from various departments to develop and execute strategies for meeting business objectives.
- Examined data from multiple platforms to pinpoint areas for growth and set ambitious objectives.
- Delivered consistent reports to the CEO regarding marketing and business development initiatives, results, and return on investment.
- Created and updated various promotional materials such as brochures, flyers, promo cards, website content, mobile banking ads, newsletters, in-branch screen content.
- Presented company offerings to potential clients and stakeholders through effective presentations.
Business Development Specialist
Rocky Mountain Law Enforcement Federal Credit Union
Denver, CO
05.2024 - 08.2024
- Initiated contact with prospects through both phone and email.
- Engaged with prospective clients at company presentations and community gatherings, promoting membership benefits.
- Attracted new members by actively participating in events and effectively communicating the value of joining our organization.
- Presented market trends, best business practices, and team goals at monthly staff meetings.
- Collaborated intensively with Marketing Director to develop content and devise annual strategies.
- Provided monthly reports to Marketing Director on initiatives, outcomes, and department success in comparison to previous months.
Marketing Intern
Rocky Mountain Law Enforcement Federal Credit Union
Denver, Colorado
11.2023 - 05.2024
- Maintained a detailed record of customer information sheet including their buying habits.
- Supported the creation of marketing materials, including brochures, flyers, and online content.
- Collaborated with designers to develop campaign visuals.
- Participated in brainstorming sessions for new marketing tactics and product ideas.
- Prepared presentations summarizing research findings.
- Contacted potential customers to communicate company products and services.
- Successfully completed tailored online coursework.
Teller
Rocky Mountain Law Enforcement Federal Credit Union
Lone Tree, CO
05.2023 - 11.2023
- Received and processed customer transactions, including deposits, withdrawals, loan payments and other banking services.
- Verified customers' identification to ensure compliance with laws and regulations.
- Balanced cash drawers on a daily basis.
- Processed wire transfers for customers both domestically and internationally.
- Researched discrepancies between actual cash amounts and records of transactions for accuracy.
- Maintained confidentiality of bank records and client information.
Education
Bachelor of Science - Business Administration, Marketing Emphasis
Leeds School of Business - University of Colorado
Boulder, CO05-2024
Skills
- Social Media Marketing
- Business Analysis
- Cross-functional team leadership
- Client acquisition
- Relationship Management
- Public Speaking
- Creativity and Innovation
- Product expertise
- Data-driven Decision Making
- Adaptability
- Microsoft Excel
- Balance Sheets
- Brand Activation
- Financial Analysis
Certification
- Google Foundations of Digital Marketing and E-commerce Certification, Issued Jun 2024
- Google Analytics Certification, Issued Feb 2024
- HERO Certified Credit Union Financial Counselor, Issued Jul 2023
Timeline
Marketing and Business Development Specialist
Rocky Mountain Law Enforcement Federal Credit Union
08.2024 - Current
Business Development Specialist
Rocky Mountain Law Enforcement Federal Credit Union
05.2024 - 08.2024
Marketing Intern
Rocky Mountain Law Enforcement Federal Credit Union
11.2023 - 05.2024
Teller
Rocky Mountain Law Enforcement Federal Credit Union
05.2023 - 11.2023
Bachelor of Science - Business Administration, Marketing Emphasis
Leeds School of Business - University of Colorado