Sylvia Duran

• Executed and owned impactful, innovative marketing campaigns for skincare, hair care and body care products and brands (celebrity & company owned) from concept to fulfillment
• Developed marketing collateral items for each new launch including visual in store merchandise, .com visuals/ ADs, and packaging from ideation to production.
• Worked closely with key internal & external teams including; New Brand and Product Development, Creative, Planning, Sourcing, Legal, Analytics, Channel Marketing, PR Agencies and Organic Social to ensure proper brand and campaign execution
• Executed sales promotions; annual promotional and marketing calendar, project management, sales projections, copywriting, coordinating with creative team on artwork, and post promotion sales reviews
• Supported Director of Brand Marketing by managing calendar, leading team meetings and producing client decks as needed.
• Worked closely with legal and claims team to utilize consumer user groups for creation of product claims, marketing copy & educational language
• Researched market trends to identify customer needs and preferences for strategic planning and built 2-year innovation calendar.

• Developed various promotional sets that represent 40% of International department yearly sales and profitable company wide growth
• Produced product toolkits to ensure seamless global product launches by working closely with cross-functional teams such as e-commerce, social engagement, R&D, public relations and creative
• Spearheaded all marketing launch initiatives for 40+ markets that supports business goal of +10% YOY
• Managed execution of shelf displays, gondola copy and creative updates, digital asset management & retailer PDP responsibilities internationally
• Project managed the re-launch of Murad's only US free standing retail store from construction details to equipment ordering and staff management
• Once opened, I increased customer base by 50% and increased sales over LY by 40% with self-made digital and social strategies including Email Blasts, Social Media Pages, 3rd Party Promotions (Yelp, Gilt)
• Assisted VP of International Marketing by managing all meeting/ calls with international partners in various time zones and owning department meetings.
• Created and distributed merchandising guidelines, seasonal guidelines, and planograms for international countries.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.

• Communicated with over 15 clients (DRTV: Long Form, Short Form and E-Commerce) on a daily and weekly basis to enhance and manage their campaigns.

• Increased 5-6 campaign budgets by 50% over the course of a year by conducting deep web data analysis and Cable forecasting.

• Oversaw campaign budget levels to ensure proper clearance while also working hand in hand with the VP of Finance to confirm payment receipt.

• Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.