SYLVIA ECHURYAN
Newport Beach,CA
Summary
A highly motivated, results-driven Hotel Sales Director with over 15 years of experience in the hospitality industry. Proven track record of increasing hotel revenue through effective sales strategies and developing strong relationships with key clients. Skilled in managing sales teams, analyzing market trends, and implementing successful marketing campaigns.
Overview
12
12
years of professional experience
Work History
Sales Director
NorthStar Development and Construction, Inc
Ontario, CA
01.2021 - Current
- Boosted profits through effective supervision of entire sales department.
- Revitalized sales and marketing programs while.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability by 20%.
Director of National Accounts
Hotel Californian
Santa Barbara, CA
06.2017 - 08.2020
- Developed and executed pre-opening sales and marketing plan, resulting in successful launch and increased revenue.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Assisted in negotiating contracts and rates with clients to ensure profitability for hotel.
- Coached Sales Managers in developing and implementing sales strategies that targeted new business opportunities and increased customer retention.
- Provided analytical rationale to identify, develop and implement activities within allocated account base.
- Boosted territory sales by 70% and market share by 25% using cross-selling techniques.
- Directed sales support staff in administrative tasks to help sales reps close deals
General Manager
Casa Laguna Hotel & Spa
Laguna Beach, CA
12.2014 - 07.2017
- Instrumental in developing property’s yield management strategies and principles, resulting in superior performance relative to national boutique sector.
- 2015-year end retention of over 30%.
- Engaged during construction and opening phases, overseeing full redesign and refurbishment of property's appearance and culture.
- Built and managed high-performing team, providing guidance and leadership to ensure achievement of operational goals.
- Established worldwide prominence including accolades such as Worldwide “Hot List” status by Condé Nast.
- Maintained high standards of guest satisfaction, resulting in increased repeat business and positive online reviews. Achieved top #2 ranking on Trip Advisor over 27-month period.
Director of Sales
Colony Palms Hotel
Palm Springs, CA
12.2012 - 12.2014
- Developed and executed sales strategies that increased hotel revenue by 25% within first year of employment.
- Established and maintained strong relationships with key clients, resulting in increase in repeat business.
- Managed team of 3 sales executives, providing training, coaching, and mentoring to ensure their success.
- Analyzed market trends and identified new business opportunities to expand hotel's client base.
- Planned and executed successful marketing campaigns that increased brand awareness and drove sales.
Catering Sales Manager
Mondrian Los Angeles
West Hollywood, CA
05.2011 - 12.2012
- Managed catering sales process, including lead generation, proposal development, contract negotiation, and event planning and execution.
- Coordinated with culinary team to develop custom menus and ensure successful execution of catering events.
- Built and maintained relationships with clients, providing exceptional customer service and ensuring their satisfaction.
- Assisted in conducting market research and analysis to identify new business opportunities and drive revenue growth.
- Collaborated with marketing department to develop and execute effective promotional campaigns
Education
Bachelor of Arts - Communications, Political Science
California State University of Northridge
Northridge, CA05.2006
Skills
- Sales strategy development and execution
- Relationship building and client management
- Team management and leadership
- Market analysis and trend identification
- Marketing campaign planning and execution
- Contract negotiation and rate management
Timeline
Sales Director
NorthStar Development and Construction, Inc
01.2021 - Current
Director of National Accounts
Hotel Californian
06.2017 - 08.2020
General Manager
Casa Laguna Hotel & Spa
12.2014 - 07.2017
Director of Sales
Colony Palms Hotel
12.2012 - 12.2014
Catering Sales Manager
Mondrian Los Angeles
05.2011 - 12.2012
Bachelor of Arts - Communications, Political Science
California State University of Northridge
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