Tabitha Beasley Amos
Lexington,NC
Summary
Dynamic and results-driven Director of Sales with over 6 years of experience leading high-performing teams in the home furnishings industry. Proven ability to drive revenue growth, expand client bases, and deliver innovative sales strategies. Skilled in customer relationship management, team leadership, and cross-functional collaboration with marketing and product development teams. Passionate about creating meaningful customer experiences and achieving sustained business success while operating on EOS (Entrepreneurial Operating System) operations for goal alignment and performance accountability.
Overview
23
23
years of professional experience
Work History
Director of Sales
Greenhouse Fabrics
06.2024 - Current
- Lead the organization’s overall sales vision, strategy, and execution across all channels.
- Oversee national accounts, key partnerships, and sales team operations to ensure sustained growth.
- Collaborate with executive leadership on strategic planning, forecasting, and organizational development.
- Headed up the company’s pillow program, from concept through launch, driving new category growth and brand expansion.
President of Sales
Greenhouse Fabrics
01.2021 - 06.2024
- Directed multi-channel sales initiatives, achieving consistent growth.
- Developed and implemented Standard Operating Procedures (SOPs) and a comprehensive Sales Playbook.
- Partnered with marketing and product teams to launch new product lines and promotional campaigns.
- Achieved the highest annual sales in company history, setting a new benchmark for organizational performance.
Vice President of Sales
Greenhouse Fabrics
05.2019 - 01.2021
- Managed a sales team of 16 professionals, overseeing recruitment, training, and performance management.
- Established 1,500+ new customer accounts annually, contributing to major business expansion.
- Represented the company at trade shows and key client meetings to strengthen brand visibility and relationships.
- Played an integral role in the launch of Anna Elisabeth, Greenhouse Fabrics’ designer brand, establishing its presence in the high-end design market.
Account Manager
Greenhouse Fabrics
06.2002 - 05.2019
- Built and maintained relationships with key accounts across multiple regions.
- Consistently exceeded sales goals through exceptional customer service and proactive account development.
- Supported new product introductions and provided client feedback to inform product innovation.
- Played a key role in the upgrade and optimization of the company’s CRM system, improving data integrity and sales tracking.
Education
High School Diploma -
Central Davidson
Lexington, NCSkills
- Customer Relations
- Team Leadership
- Sales Strategy & Growth
- Product Launch & Development
- Trade Show Management
- Marketing Collaboration
- Account Acquisition & Retention
- Team leadership
- Standard Operating Procedures (SOPs)
- Sales playbook creation
- Multi-channel sales initiatives
- Product launch coordination
- Customer relationship management (CRM)
- Performance management
- Strategic planning
Accomplishments
- Grew annual revenue through targeted sales initiatives and effective leadership.
- Expanded company reach by opening 1,500+ new accounts each year across multiple regions.
- Successfully launched new product lines, including a branded pillow collection, achieving rapid adoption and profitability.
- Recognized for exceptional leadership and team performance, maintaining top-tier sales metrics for over two decades.
- Partnered with marketing to increase brand awareness and lead conversion through coordinated campaigns.
- Played a central role in establishing and rolling out company-wide SOPs and a comprehensive Sales Playbook, ensuring streamlined processes and consistent customer experiences.
Timeline
Director of Sales
Greenhouse Fabrics
06.2024 - Current
President of Sales
Greenhouse Fabrics
01.2021 - 06.2024
Vice President of Sales
Greenhouse Fabrics
05.2019 - 01.2021
Account Manager
Greenhouse Fabrics
06.2002 - 05.2019
High School Diploma -
Central Davidson