Tahji Campbell
Knoxville,TN
Summary
Experienced Programmatic Buyer with a strong background in digital ad tech and data analysis. Skilled in managing full-funnel campaigns across Display, OLV, CTV, Native, and Mobile using platforms like The Trade Desk, Basis, and Adobe Advertising Cloud. Proficient in real-time performance optimization, audience segmentation, bidding strategy, and cross-channel planning. Brings ad tech expertise in pixel implementation, tag management, data onboarding, and third-party measurement. Collaborative and insights-driven, with a focus on maximizing efficiency through SSP partnerships and staying ahead of industry trends.
Overview
6
6
years of professional experience
Work History
Programmatic Digital Media Buyer
Moore Digital
Remote
01.2026 - Current
- Manage end-to-end programmatic media campaigns across Display, CTV, Native, and DOOH channels utilizing The Trade Desk and other DSP platforms for nonprofit and fundraising-focused clients
- Optimize campaigns toward ROAS and conversion-based KPIs through audience refinement, bid strategy adjustments, inventory analysis, and performance trend evaluation
- Analyze audience performance and leverage cross-device targeting solutions to improve attribution accuracy, conversion efficiency, and campaign reach across channels
- Implement and troubleshoot tracking pixels, JavaScript tags, and conversion attribution workflows to ensure accurate campaign measurement, reporting fidelity, and platform functionality
- Conduct QA and troubleshooting for creative tags, tracking discrepancies, delivery issues, and reporting inconsistencies across DSPs, vendors, and measurement platforms
- Build and analyze reporting dashboards using Excel, pivot tables, Tableau, and Power BI to identify actionable insights and communicate campaign performance trends to internal teams
- Work directly with SSP and vendor partners including Magnite, OpenX, PubMatic, and Nexxen to activate PMP deals, troubleshoot inventory delivery, and support campaign optimization initiatives
- Partner with measurement and verification vendors including DoubleVerify to monitor viewability, fraud prevention, brand safety, and media quality performance
Programmatic Media Analyst
Tombras
Knoxville, Tennessee
10.2023 - 2026
- Coordinate end-to-end setup and execution of programmatic ad campaigns, including uploading creatives, configuring audience segments, setting bidding strategies, and scheduling across Display, OLV, CTV, Native, and Mobile channels.
- Leverage DSP platforms including The Trade Desk, Basis Technologies, and DV360 to activate, manage, and optimize media campaigns.
- Generated and sized custom audience segments for clients including ReMax, Pilot Flying J, Sun Tan City, Buff City Soap, and NHTSA, tailoring media strategies to align with each brand's objectives.
- Utilize audience data to define and segment demographics, behaviors, and contextual signals, ensuring accurate targeting and campaign efficiency.
- Monitored performance metrics (CTR, CPA, ROI) in real time using DSP dashboards and custom Tableau visualizations, implementing strategic optimizations to meet and exceed client KPIs.
- Managed budgets across various tactics and channels, ensuring efficient pacing and cost control to maximize return on investment.
- Develop cross-channel strategies to create seamless, integrated programmatic experiences across digital touchpoints.
- Collaborate with account and creative teams to ensure proper creative alignment, messaging consistency, and platform compatibility.
- Work directly with SSP partners including OpenX, Nexxen, Connatix, inMobi, Magnite, Xandr, Kargo, Digital Turbine, and TripleLift to secure quality inventory and drive cost-effective outcomes.
- Provide strategic insights by staying current on industry trends, emerging ad tech, and competitive landscape shifts.
Media Marketing Analyst
American Speech and Language Association
02.2023 - 10.2023
- Optimized email marketing campaigns, enhancing open rates and click-through performance through A/B testing, segmentation, and content strategy.
- Enhanced website visibility and organic traffic by developing and executing targeted SEO initiatives.
- Tracked and analyzed key performance indicators (KPIs) to evaluate campaign success and guide strategic adjustments.
- Defined and implemented business development strategies aligned with organizational goals, market trends, and budget parameters.
- Mentored local team members on marketing best practices and operational workflows, fostering improved efficiency and consistency.
Business Development Representative
Coyote Logistics
Atlanta, GA
05.2023 - 02.2023
- Conducted performance analysis of lead generation campaigns using CRM dashboards and custom reporting to identify high-converting segments and optimize outreach strategies.
- Collaborated cross-functionally with marketing and product teams to align messaging and drive targeted content initiatives across email and display channels, enhancing campaign relevance.
- Created dynamic reports to visualize customer acquisition trends and conversion funnels, improving decision-making and resource allocation.
- Built and refined audience personas by analyzing engagement data, purchase behaviors, and lifecycle stage triggers.
- Designed A/B tests on email and ad messaging to improve open rates, CTR, and overall campaign ROI.
- Integrated third-party data sources into CRM, enhancing lead scoring and prioritization of high-value prospects for more effective sales outreach.
- Facilitated weekly sales enablement sessions to present actionable insights from campaign performance and customer feedback, supporting informed decision-making.
Marketing Intern
Med Line Services
Knoxville, TN
04.2020 - 04.2022
- Created detailed project plans, that include schedule, budget, and team members' duties.
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
- Increased customer retention by 12% through data analysis.
Education
Bachelor of Science - Marketing w/ Entrepreneurship
The University of Tennessee
Knoxville, TN05-2022
High School Diploma -
Tyner Academy
Chattanooga, TN05-2018
Skills
- Programmatic Campaign Management
- Demand-Side Platform Experience
- Supply-Side Platforms Experience
- Audience Segmentation & Targeting
- Budget Planning & Optimization
- Pixel Implementation (GTM, JavaScript)
- Microsoft Office Suite Expert
- Stakeholder engagement
Timeline
Programmatic Digital Media Buyer
Moore Digital
01.2026 - Current
Programmatic Media Analyst
Tombras
10.2023 - 2026
Business Development Representative
Coyote Logistics
05.2023 - 02.2023
Media Marketing Analyst
American Speech and Language Association
02.2023 - 10.2023
Marketing Intern
Med Line Services
04.2020 - 04.2022
Bachelor of Science - Marketing w/ Entrepreneurship
The University of Tennessee
High School Diploma -
Tyner Academy