Tahji Campbell

• Executed programmatic campaigns across display, CTV, native, and DOOH for nonprofit and fundraising clients, coordinating requirements, launch readiness, QA, optimization, and reporting to enhance campaign performance.
• Troubleshot pixels, creative tags, delivery, attribution, and reporting discrepancies across DSPs, vendors, and measurement partners to ensure accurate campaign metrics.
• Tracked campaign tasks, priorities, deliverables, and cross-team handoffs using Trello-based workflows, managing multiple concurrent deadlines to ensure timely project completion.
• Achieved 32% month over month revenue growth using strategic optimizations and recommendations to creatives assets in the first six month

• Drove 17% year over year revenue growth through performance focused media execution, audience strategy, and ongoing campaign optimization.
• Managed paid social campaigns across Meta, TikTok, LinkedIn, and Reddit, including setup, targeting, optimization, reporting, and stakeholder coordination.
• Collaborated with cross-functional teams to streamline project workflows and improve efficiency.
• Presented insights to stakeholders, supporting informed decision-making processes.

• Coordinated campaign setup and execution across The Trade Desk, Basis, and DV360, ensuring alignment of creatives, audiences, bids, budgets, timelines, and cross-functional handoffs to meet campaign objectives.
• Analyzed CTR, CPA, ROI, pacing, and audience performance to generate actionable recommendations, facilitating informed decision-making for stakeholders.
• Collaborated with SSPs and vendors including Magnite, OpenX, PubMatic, Nexxen, and DoubleVerify to identify and resolve inventory, quality, and delivery issues, enhancing overall campaign performance.
• Enhanced profitability by driving a 23% ROI for two retail clients through effective marketing strategies.
  

• Coordinated email, SEO, and digital marketing initiatives through KPI analysis, segmentation, testing, and workflow management to enhance campaign effectiveness.
• Developed digital content for social media and website platforms to engage target audiences and improve brand visibility.

• Coordinated business development strategy, client communication, and operational tasks in a deadline-driven environment.
• Cultivated client relationships to identify and address logistics needs effectively.

Built project plans covering schedules, budgets, and team responsibilities while analyzing campaign and CRM performance to improve marketing decisions.