Talesha Oliver
Birmingham
Summary
Results-oriented Influencer Marketing and Social Media Strategist with 7 years of experience driving brand visibility and digital growth through strategic partnerships and organic initiatives. Led successful influencer campaigns, optimized content performance, and implemented integrated marketing strategies. Specialized in brand storytelling and audience engagement.
Overview
10
10
years of professional experience
Work History
AVP, Organic Social Media Coordinator
Regions Bank
Birmingham
08.2023 - Current
- Implemented enterprise organic social media strategy, optimizing content using audience insights, performance data, and platform trends to drive engagement and follower growth.
- Launched and managed Always-On Influencer Program, sourcing and managing creator partnerships that increased brand awareness and engagement; top-performing influencer content drove 22% YoY engagement growth.
- Managed end-to-end influencer campaigns, including vetting, content approvals, compliance routing, scheduling, and performance optimization, supporting enterprise goals to grow social engagement 5% YoY and followers 1.2-1.69% YoY across platforms.
- Coordinated social media efforts to support Consumer Banking, Talent Acquisition, Diversity & Inclusion initiatives, and Digital Banking by executing cross-channel campaigns and experiential activations.
Freelance Social Media Manager
She Is TaLesha
01.2016 - 07.2023
- Managed content calendars and executed platform strategies to enhance audience engagement.
- Provided social media consulting and content strategy across Instagram, TikTok, LinkedIn, and Facebook.
- Advised clients on social media trends and best practices to optimize their online presence.
Influencer Marketing Manager
BabbleBoxx
Remote
01.2022 - 01.2023
- Secured strategic influencer partnerships for brand and B2B campaigns, enhancing brand visibility.
- Managed influencer campaigns generating 4M+ impressions.
- Developed creative briefs and negotiated terms while tracking performance metrics to optimize campaign outcomes.
- Operated a full-service influencer marketing agency, providing comprehensive campaign management and support.
Education
Bachelor of Arts - Communication Studies, Broadcast Journalism
University of Alabama at Birmingham
01.2016
Skills
- Organic social strategy
- Campaign management
- Social media analytics
- Influencer partnerships
- Content creation
- Brand analysis
- Social listening
- Digital marketing
- Cross-functional collaboration
Timeline
AVP, Organic Social Media Coordinator
Regions Bank
08.2023 - Current
Influencer Marketing Manager
BabbleBoxx
01.2022 - 01.2023
Freelance Social Media Manager
She Is TaLesha
01.2016 - 07.2023
Bachelor of Arts - Communication Studies, Broadcast Journalism
University of Alabama at Birmingham