Tali Faris-Hylen
Public Relations Professional/Agency Partner
East Lansing,MI
Summary
Driven Publicist excited at the prospect of teaching students the basics of PR writing. Bringing 22 years of experience in the field of public relations, I have an extensive background working for a diverse set of clients ranging from consumer products, municipalities, non-profits and large scale events. I understand the value of branding, strategy and collaboration to build successful campaigns. I have the experience within the PR industry to help students build upon their skills to become successful in the field.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
Work History
Publicist/Agency Partner
Ripple Public Relations
Highland Park, IL
08.2008 - Current
- Founded agency with previous supervisor.
- Manage all daily activities in conjunction with PR, client relations, marketing, social media interactions and other promotional initiatives.
- Conceptualize, build and implement large scale events and manage all details.
- Coordinate and help manage sponsorships and sponsorship activation.
- Research, negotiate, implement and track all advertising and public relations activities for clients.
- Manage internal, external and crisis communications.
- Prepare public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Supervise up to four interns a semester.
Public Relations Account Executive/Supervisor
DCA/DCPR
Chicago, IL
09.2000 - 08.2008
- Drafted press releases and detailed pitches relaying relevant information to appropriate news media.
- Responded to requests for information from media and worked with designated client spokesperson or information source, conducting media trainings when applicable.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with all marketing peers.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies and marketing calendars.
- Oversaw all aspects of social media messaging including content development, follower engagement, and leveraging competitor research.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
Education
Bachelor of Arts - Journalism
Michigan State University
East Lansing, MI 48823 09.1996 - 05.2000
Skills
Publicity campaign execution
Image building
Relationship Management
Press materials development
PR strategy development
Additional Information
I am passionate about education and giving back to community and recently was elected to serve on the East Lansing School Board of Education as a trustee and was endorsed by Michigan Education Association (MEA) during the campaign.
Previous experience within my community includes serving on my elementary and middle school parent/caregiver councils as well as serving on my neighborhood association board.
Timeline
Publicist/Agency Partner
Ripple Public Relations
08.2008 - Current
Public Relations Account Executive/Supervisor
DCA/DCPR
09.2000 - 08.2008
Bachelor of Arts - Journalism
Michigan State University
09.1996 - 05.2000