Zoe Kopp-Weber
Cleveland,OH
Summary
Dynamic marketing and publicity professional with a proven track record at The MIT Press, excelling in brand promotion and client relationship management. Elevated brand visibility through innovative social content planning and strategic publicity campaigns, achieving significant media coverage. Skilled in content creation and fostering community engagement, I drive impactful marketing efforts and build lasting customer connections.
Overview
5
5
years of professional experience
Work History
Social Media Coordinator
The MIT Press
08.2023 - Current
- Planned and created social media content to build brand awareness and support audience growth and sales of all MIT Press products (trade books, textbooks, journals, institutional products).
- Managed Press social media accounts (LinkedIn, Facebook, Instagram, X, BlueSky), generating interest for existing and upcoming product or service releases.
- Participated in brainstorming sessions to generate creative ideas for campaigns and promotional tie-ins.
- Researched and identified new opportunities for increasing company's social media presence.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with cross-functional teams to promote brand consistency across all social media channels.
Server
The Winking Lizard
03.2023 - Current
- Cultivated warm relationships with regular customers.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Learned and followed local alcohol laws to keep restaurant compliant with regulations.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Trained new-hires to maximize team agility and performance.
- Cultivated guest satisfaction and loyalty through consistent commitment to quality service.
Publicist
The MIT Press
02.2020 - 11.2022
- Promoted from publicity associate to publicist in 2022 following exemplary work.
- Wrote press materials and delivered presentations to media representatives.
- Developed creative pitches and targeted outreach lists.
- Coordinated virtual and in-person events at bookstores including Politics & Prose, Women and Children First, Harvard Book Store, and more.
- Leveraged customer service experience to manage author expectations.
- Cultivated relationships with media contacts, bookstores, authors, and editors to increase publicity effectiveness.
- Obtained high-priority media hits at outlets including Time.com, the LA Times, the Washington Post, the Toronto Star, TeenVogue, the Irish Times, and more.
- July 2021, assumed assistant editorial duties in collaboration with the MIT Press online magazine, The MIT Press Reader.
- Supervised a rolling list of departmental tasks and needs including:
- Creating galley files and submitting orders.
- Designing and revamping presentation material for media meetings.
- Monitoring social media, and departmental inbox to respond to queries in a timely manner.
Education
Master of Arts - Publishing And Writing
Emerson College
Boston, MA12.2019
Bachelor of Arts - English Literature
The College of Wooster
Wooster, OH05.2014
Skills
- Marketing campaign development
- Adobe Creative Suite proficiency
- Content Marketing
- Brand Promotion
- Press Release Writing
- Social content planning
- Client Relationship Management
- Community Engagement
- Scheduling
- Reading Comprehension
- Customer Service
- Publicity campaign execution
Timeline
Social Media Coordinator
The MIT Press
08.2023 - Current
Server
The Winking Lizard
03.2023 - Current
Publicist
The MIT Press
02.2020 - 11.2022
Master of Arts - Publishing And Writing
Emerson College
Bachelor of Arts - English Literature
The College of Wooster
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