Summary
Overview
Work History
Education
Skills
Certification
Involvement
Timeline
Generic

D'Arcy Edwards

Fayetteville,AR

Summary

Driven marketing professional with a range of experience in marketing, seeking to grow and share my skills in the healthcare industry. Determined, detail-oriented, with strong marketing and communication skills. Experience with content development and passionate about understanding brand identities and strategizing to help grow brands to the next level.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Social Media Coordinator

PAM Transport
Tontitown, AR
10.2023 - Current
  • Create a monthly social media content calendar.
  • Develop copy for all social media posts.
  • Schedule and analyze the best times to post for the highest engagement levels.
  • Analyze, monitor, and report on the performance of all social media activity.
  • Strategize and perform market research to determine what type of media performs best.
  • Develop and implement social media marketing strategies.
  • Identify and understand our target market.
  • Work with different departments across the company to spread brand awareness, assist in marketing needs, and develop content.
  • Manage social platforms, interact with followers, and respond promptly to comments and messages.
  • Research current industry trends and competitors.
  • Assist fellow marketing team members in creating advertising and marketing campaigns, and analyze performance metrics.
  • Coordinate community events, meet with local organizations, and oversee fundraising. Such as Make-A-Wish, Springdale Public Schools and the Susan G. Komen Foundation.

Operations Travel Coordinator

PAM Transport
Tontitown, AR
06.2023 - 10.2023
  • Organized all travel accommodations for drivers and corporate travel.
  • Tracked and analyzed travel expenses.
  • Analyzed cost to meet cost efficiency goals.
  • Maintained accurate records of all travel expenses.
  • Worked closely with the operations team to support drivers.
  • Performed daily invoice of travel expenses to support the accounting team.

Marketing and Event Planning Intern

First National Bank of Northwest Arkasnas
Fayetteville, AR
11.2022 - 07.2023
  • Strategized, planned, and developed content for social media platforms.
  • Assisted the marketing team in developing advertisements and marketing campaigns.
  • Monitored and analyzed campaign results.
  • Assisted in coordinating events both at the Bank and in the local community.
  • Met with clients for events.
  • Helped set up and execute events.

Childcare Provider

The Rheem Family
Rogers, AR
04.2021 - 07.2023
  • Ensured the health and safety of children, ages seven and younger.
  • Coordinated household tasks, as well as extracurricular activities, to provide learning and enrichment.
  • Provide supplemental education to assist and further spatial brain development.

Education

BBA - Marketing

University of Arkansas, Fayetteville
Fayetteville, AR
05-2023

Skills

  • Content Development
  • Marketing campaign development
  • Brand Promotion
  • Audience identification
  • Digital Marketing
  • Marketing and Content strategy
  • Social Media Management
  • Social Media Marketing
  • Strong written and verbal communication Skills
  • Organization skills and time management
  • Creative thinking and problem-solving skills
  • Data Analytics
  • Market Research
  • Competitor Analysis
  • Event Planning

Certification

  • HubSpot Social Media Marketing II Certification- HubSpot Academy.
  • HubSpot Content Marketing Certification - HubSpot Academy.

Involvement

Alpha Omicron Pi

  • Member from August 2019 - May 2023.
  • Current Alumni Member.
  • Held New Member Educator Chair January 2021 - February 2022.
  • Assisted fellow committee members on all activities relating to new members.
  • Provided guidance to new members on the adjustment to college.
  • Ensured and monitored they were staying on top of their grades.
  • Provided new members with study tips and resources.
  • Took part in philanthropy events and served in the local community

Timeline

Social Media Coordinator

PAM Transport
10.2023 - Current

Operations Travel Coordinator

PAM Transport
06.2023 - 10.2023

Marketing and Event Planning Intern

First National Bank of Northwest Arkasnas
11.2022 - 07.2023

Childcare Provider

The Rheem Family
04.2021 - 07.2023

BBA - Marketing

University of Arkansas, Fayetteville

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D'Arcy Edwards