Talia Zar
New York,NY
Summary
Entrepreneurial leader with experience as Founder and CEO of Cookiesforthesoul, an online cookie company retailing nationwide and wholesaling across NYC. Skilled in business development, strategic planning, and building brand identity via social media channels. Proven ability to grow operations, foster client relationships and scale a business to reach diverse markets.
Overview
8
8
years of professional experience
Work History
Founder & CEO
Cookiesforthesoul
Calverton, NY
09.2018 - 02.2025
- Created and managed a successful food blog on Instagram and now TikTok, generating engaging content focused on baking, recipe development, and restaurant recommendations, attracting a loyal audience.
- Transitioned the blog into a thriving cookie business, leveraging audience insights and brand recognition to launch wholesale operations.
- Established and scaled an online cookie company, wholesaling 3,000 cookies weekly to local retailers and businesses across New York and Manhattan.
- Led a team of five employees, overseeing operations, production, and customer satisfaction to ensure high-quality standards and efficiency.
- Managed all aspects of business operations, including baking, administrative tasks, and sales strategy development.
- Built and maintained relationships with wholesale clients, securing recurring contracts and driving revenue growth.
- Implemented effective production workflows, ensuring consistent product output and on-time delivery.
Executive Assistant
Roman and Jules
Great Neck, NY
06.2017 - 08.2018
- Managed day-to-day administrative operations, including scheduling, correspondence, and client communication for executive leadership.
- Coordinated meetings and events showcasing bridal collections, colored gemstones, and trendsetting jewelry designs.
- Assisted with product launches, maintaining meticulous records of inventory, and ensuring timely updates on new trends and collections.
- Assisted in organizing and integrating new arrivals into displays and collections, contributing to a seamless customer experience.
- Fostered strong relationships with vendors to streamline product deliveries and ensure the timely availability of high-demand items.
Intern
Reiss
New York, NY
11.2016 - 04.2017
- Prepared clothing samples for presentations and photo shoots by steaming, inspecting, and ensuring pristine quality.
- Assisted in drafting and curating visually engaging look-books to highlight seasonal collections.
- Organised and catalogued new collections, ensuring efficient inventory management and smooth product roll outs.
- Supported the design and marketing teams in coordinating brand aesthetics for campaigns and client outreach.
Education
Bachelor of Arts - Advertising And Marketing Minor in Psychology
Fashion Institute of Technology
New York, NY05-2017
Skills
- Marketing
- Revenue development
- Consulting
- Market Knowledge
- Business planning
- Customer acquisition
- Content Creation / Social Media Management Growth / Digital Marketing
Languages
English
Professional
Persian
Professional
Spanish
Limited
Timeline
Founder & CEO
Cookiesforthesoul
09.2018 - 02.2025
Executive Assistant
Roman and Jules
06.2017 - 08.2018
Intern
Reiss
11.2016 - 04.2017
Bachelor of Arts - Advertising And Marketing Minor in Psychology
Fashion Institute of Technology
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