Tamara Bogetti
Chief Commercial Officer
Orinda,California
Summary
Tammy is a strategic thinker who values and develops key relationships within the industry which has earned her respect and trust over many years. Tammy spent her entire career focused on science, developing a love for ophthalmology early in her time doing R&D at a start-up company post-college, developing further relationships and knowledge by collaborating with surgeons, many of whom are involved in AECOS in IIT and post-market studies while at Allergan, continued to hone her relationships, strategic thinking and clinical knowledge while at AMO developing the framework for investigator-initiated studies and professional education, hiring a team and increasing surgeon consultants during her time at AMO. Upon joining BMC, she evolved the business at BMC by expanding the offerings and creating new business channels by launching MillennialEYE, Innovations publication, MELive and later, YoungMD Connect and BMC Strategic Services. She focuses on mentoring and developing her team of 10 female employees and drives change and improvements at BMC aimed at providing superior education and content to eye care professionals. Tammy is invested in the relationships, technology innovation and continual change within the ophthalmic sector.
Overview
39
39
years of professional experience
8
8
years of post-secondary education
Work History
Chief Commercial Officer
BMC
Wayne, United States
04.2008 - Current
- Synthesized company and competitor performance data to discover untapped markets for trainees/next generation ophthalmologists and clients desiring support with thought leader engagements + events.
- Recruited, mentored and supported high-performing members of YoungMD Connect and BMC Strategic Teams (10 females collectively on the 2 teams)
- Support and navigate business challenges and personnel needs amongst digital and editorial teams, in addition to the teams that report to directly.
- My two teams (YMDC + BMCSS) were the highest revenue growth teams at BMC the last 2 consecutive years.
- Continue to innovate and develop new independent programs digitally via eyetube (Innovation Journal Club, Treating OSD Series, Collaborative Corner, Clinical Minute, Survive + Thrive podcast, etc.)
Executive Vice President
BMC
Wayne, United States
04.2022 - 04.2022
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Tammy launched and developed a new business channel for BMC: Medical Affairs + Pre-commercial support which has grown to be one of the most interesting segments of business for the company.
- Supported the development of new editorially independent programs such as the Innovations Publication, Eyetube Journal Club, etc.
- Drove BMC Vision revenue growth 2016-2022
- Developed deeper partnerships amongst industry leaders and physician leaders.
Publisher, CRST
BMC
Wayne, United States
11.2008 - 04.2022
- Developed strong business relationships despite the economic recession (2008-2009)
- Created novel business drivers: Innovation Publication and launched Collaborative Care (OD publication on shared care/integrated care).
- Launched and founded MillennialEYE 2013 which followed with a live meeting in 2014 (George Waring IV + Damien Goldberg were Chief Medical Editors of this new all-digital publication targeting young ophthalmologists and those in training.
- This was the first industry supported effort to engage young MDs outside of the societies.
Senior Medical Marketing Manager
Advanced Medical Optics
Santa Ana, CA
01.2007 - 11.2008
- Developed process and path for IIT studies and post-market studies at AMO.
- Commenced and managed a number of studies in refractive surgery, IOL technologies, dry eye and phaco technology with surgeons to create data for marketing, medical affairs and clinical teams.
- Worked across R+D, Clinical, Marketing and Sales teams to drive innovation and physician relationships with AMO during my tenure.
- Trained and hired a team to support the IITs and professional education teams at AMO.
- Collaborated with the academic teams and sales teams to connect with ophthalmic leaders on study ideas and discussions.
- Assisted in publishing data to support the innovation and development of technology in ophthalmology
Manager, Medical Affairs/Medical Marketing
Allergan
Irvine, CA
05.2003 - 01.2007
- Managed IIT proposals and budget support for post-market clinical trials on all eyecare products (non-steroidals, anti-infectives, steroids, glaucoma products, cyclosporine, etc.)
- Collaborated with R+D, Clinical, Formulations, Medical Affairs, and Commercial teams on development of new indications for existing products, patents, formulation opportunities and launches.
- Developed and was awarded a patent for the use of cyclosporine 0.05% in the treatment of Ocular Rosacea.
- Managed investigator meetings, abstracts/publications and peer review manuscripts of said data to drive patient care.
- Established relationships with ophthalmologists, staff and clinical study coordinators 2003-2007.
Professional Representative
Merck Pharmaceuticals
Santa Barbara, United States
01.2001 - 05.2003
- Profesional pharmaceutical representative; Vioxx, Zocor, Singulair.
- Was awarded teamwork award in 2002
- Launched Zetia with Shering Plough/Glaxo
Manager, Medical Research
Miravant Medical Technologies, Inc.
Santa Barbara, CA
05.1998 - 01.2001
- Led R+D efforts to investigate treatments for new disease states: Photo dynamic therapy for corneal neovascularization, and wet AMD.
- Did Rabbit/Rat surgeries, investigating PDT to treat atherosclerotic plagues in carotid arteries.
- Performed animal autopsy, Immunohistochemistry, apoptosis assays and analysis of tissues post-mortem.
- Collaborated with University of Virginia, Charlottesville on research projects and traveled to the site to perform pre-clinical studies.
- Presented my data at the ACC (Americal College of Cardiology Conference) 2000.
Education
Master of Business Administration -
Pepperdine University
Malibu, CA 05.2002 - 06.2005
Bachelor of Arts - Pre-Medicine + French
University of California, Santa Barbara
Santa Barbara, CA 09.1992 - 03.1997
Skills
Executive team leadership
undefinedAffiliations
Pantry Kids (503b) and Womens' Day Time Drop In Center (503B) supporting unhoused women + children in the Bay Area with food, hygiene and support through the year.
Timeline
Executive Vice President
BMC
04.2022 - 04.2022
Publisher, CRST
BMC
11.2008 - 04.2022
Chief Commercial Officer
BMC
04.2008 - Current
Senior Medical Marketing Manager
Advanced Medical Optics
01.2007 - 11.2008
Manager, Medical Affairs/Medical Marketing
Allergan
05.2003 - 01.2007
Master of Business Administration -
Pepperdine University
05.2002 - 06.2005
Professional Representative
Merck Pharmaceuticals
01.2001 - 05.2003
Manager, Medical Research
Miravant Medical Technologies, Inc.
05.1998 - 01.2001
Bachelor of Arts - Pre-Medicine + French
University of California, Santa Barbara
09.1992 - 03.1997
Tennis (Singles + Doubles)
Tammy plays on a 3.0 local singles and doubles league, and an over 40 league in the East Bay, California.
Tennis (Singles + Doubles)
Tammy plays on a 3.0 local singles and doubles league, and an over 40 league in the East Bay, California.
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