Tammie Haney
Edmonton,KY
Summary
Dynamic and results-driven broadcast media executive with extensive experience leading multi-market radio operations, sales teams, and revenue strategy. Proven track record of consistently surpassing revenue targets, building high-performing teams, and managing day-to-day station operations across programming, engineering, production, and digital media. Skilled in strategic planning, budget development, market research, recruitment, and fostering strong advertiser and agency relationships. Deep expertise in Nielsen, TapScan, View, and multimedia sales.
Overview
2026
2026
years of professional experience
Work History
General Sales Manager
Seven Mountains Media
10.2024 - Current
- Oversee sales operations for WBVR, WUHU, WKLX, WOVO, WPTQ, and WPTQ-HD2 radio stations and digital platforms.
- Consistently exceed revenue targets across all assigned stations.
- Develop and implement strategies to drive sustainable revenue growth.
- Set revenue budgets and negotiate annual media buys with agencies and local businesses.
- Extensive experience using TapScan, Nielsen, and View data analytics tools.
- Support the daily operational management of all stations to ensure efficiency and performance.
General Manager / General Sales Manager
Seven Mountains Media
01.2023 - 10.2024
- Managed all operations and sales initiatives for WBVR, WUHU, WLYE, WCLU, and WBGN.
- Directed production, on-air talent, sales, engineering, and support staff across multiple markets.
- Created and monitored revenue budgets while consistently surpassing sales goals.
- Handled all daily operational responsibilities, from staff recruitment and retention to fleet vehicle maintenance.
- Developed and executed revenue-generating strategies across all markets.
General Manager / General Sales Manager
Forever Communications
08.2018 - 01.2023
- Oversaw multi-market operations for WBVR, WUHU, WLYE, WCLU, and WBGN.
- Led sales, production, engineering, on-air, and support teams.
- Delivered consistent revenue over performance through strategic planning and sales leadership.
- Directed all daily operations including budgeting, staffing, marketing, and compliance.
- Developed comprehensive revenue strategies within broadcast and digital media channels.
Account Executive
WNKY/ENKY NBC/CBS/MeTV (Marquee Broadcasting)
03.2016 - 07.2018
- Built new business and grew existing accounts to exceed personal and station revenue goals.
- Created avails, proposals, and cost-per-point strategies for agency and direct clients.
- Sold high-profile sports packages, including NFL, SEC Football, Golf, and the Olympics.
- Supported local communities through events such as ribbon cuttings, Stuff the Bus, CASA, Alzheimer’s Walk, Relay for Life, Christmas parades, and SCK Launch.
- Managed pre-empted spot replacements and maintained accurate weekly forecasts.
Account Executive
The Tompkinsville News
02.2015 - 03.2016
- Sold advertising across Barren, Metcalfe, and Warren Counties.
- Developed proposals and delivered presentations to prospective advertisers.
- Scheduled print ads and produced spec ads.
- Conducted market research to improve advertising effectiveness.
Sales / Marketing
Hensley Hearing Aid Center
06.2013 - 04.2015
- Conducted hearing tests, reviewed results with patients, and recommended appropriate devices.
- Managed all marketing, including print design, website updates, demographic research, mailing lists, and social media campaigns.
Owner / Operator
Affordable Hearing of Glasgow
04.2009 - 06.2013
- Oversaw all daily operations, patient services, and sales.
- Managed marketing, customer service, scheduling, and business development.
Director of Marketing
Campbell Chevrolet / BMW Mercedes-Benz of Bowling Green
- Purchased all dealership marketing materials, from floor liners to license plates.
- Managed used car inventory online and designed all print advertising.
- Filed co-op reimbursements and negotiated cost-per-point rates for TV, radio, and print advertising.
Account Manager / Sales
Commonwealth Broadcasting
07.1997 - 01.2002
- Conducted cold calls, maintained account lists, and scheduled radio flights.
- Forecasted weekly sales and managed pending and closing business.
- Collaborated with sales management to create promotional concepts—several of which were implemented and generated significant station revenue.
Education
Middle Grades Education
Western Kentucky University
Bowling Green, Kentucky, KYSkills
- Multi-market operations management
- Revenue strategy & forecasting
- Digital & broadcast media sales
- Staff leadership & development
- Budgeting & financial oversight
- Agency negotiations
- Nielsen, TapScan, View analytics
- Marketing & promotional strategy
- Client relationship management
- Production, engineering & on-air team oversight
Timeline
General Sales Manager
Seven Mountains Media
10.2024 - Current
General Manager / General Sales Manager
Seven Mountains Media
01.2023 - 10.2024
General Manager / General Sales Manager
Forever Communications
08.2018 - 01.2023
Account Executive
WNKY/ENKY NBC/CBS/MeTV (Marquee Broadcasting)
03.2016 - 07.2018
Account Executive
The Tompkinsville News
02.2015 - 03.2016
Sales / Marketing
Hensley Hearing Aid Center
06.2013 - 04.2015
Owner / Operator
Affordable Hearing of Glasgow
04.2009 - 06.2013
Account Manager / Sales
Commonwealth Broadcasting
07.1997 - 01.2002
Director of Marketing
Campbell Chevrolet / BMW Mercedes-Benz of Bowling Green
Middle Grades Education
Western Kentucky University
ADDITIONAL INFORMATION
- Strong record of exceeding revenue targets in every leadership role.
- Extensive broadcast and digital advertising experience across multiple formats and markets.
- Community-focused professional with a history of involvement in civic and nonprofit initiatives.