Tammy Martin
Blissfield,MI
Summary
Detail-oriented with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Foster strong news, sales and client connections to achieve strategic goals and maximize ROI. Prepared to make meaningful contributions with commitment and drive to advertisers, viewers. and KFVS 12.
Overview
17
17
years of professional experience
Work History
Director of Marketing & Programming
WTVG, Gray Local Media
05.2017 - Current
- Coordinated with key departments to develop sales promotions which were on brand and strategic in approach.
- Built strong relationships with key accounts and community leaders.
- Managed marketing and programming budget for maximium station ROI.
- Handled client issues, enabling quick resolution, and customer satisfaction.
- Helped deliver sales pitches to key accounts with recommendations to build key audience through broadcast and digital strategies.
Marketing Director
WTOL, Raycom Media
04.2009 - 11.2016
- Boosted brand awareness, managing internal and external marketing campaigns and promotions.
- Devised marketing plans using research and digital strategies in the marketplace.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Built strong relationships with community professionals and advertisers.
- Created and managed social media campaigns to increase brand engagement.
Account Executive
WEHT, Gilmore Broadcasting
08.2008 - 04.2009
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Contributed to event marketing, sales and brand promotion.
- Built diverse and consistent sales portfolio.
- Increased sales with execution of full sales process, from CNA to closing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Education
Bachelor of Science - Telecommunications And Fim
Eastern Michigan University
Ypsilanti, MI05-1998
Skills
- Staff Management
- Business Development
- Project Management
- Operations Management
- Competitive Analysis
- Key Decision Making
- Digital Sales Marketing
- Budget Management
- Sales Promotion Development
- Interdepartmental Facilitator
- Client Relations
Timeline
Director of Marketing & Programming
WTVG, Gray Local Media
05.2017 - Current
Marketing Director
WTOL, Raycom Media
04.2009 - 11.2016
Account Executive
WEHT, Gilmore Broadcasting
08.2008 - 04.2009
Bachelor of Science - Telecommunications And Fim
Eastern Michigan University