Summary
Overview
Work History
Education
Skills
Timeline
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Tammy Williams

Dacula,GA

Summary

Dynamic and visionary integrated marketing manager with over 15+ years of experience driving exponential growth, innovation, and bottom-line profitability. Proven history in forging enduring partnerships, leading and inspiring high performing teams and influencing key decision makers

Overview

23
23
years of professional experience

Work History

Senior Lead Marketing Manager-Global Marketing

AT&T Inc.
El Segundo/Dallas/Atlanta
01.2017 - Current
  • Oversaw end-to-end process of conceptualizing, developing, and implementing integrated marketing initiatives that drove 28 successful launches annually
  • Finalized approval for all creative content, guaranteeing compliance with brand requirements and legal commitments
  • SME for all marketing initiatives: establishing guidelines for promotional initiatives, creating and adhering to budgets, and engaging all stakeholders to ensure consistency and success
  • Directed and defined brand standards through two global brand evolutions
  • Managed annual global marketing budget of $18 million (45% of department spend)

Senior Marketing Manager- Global Marketing

AT&T Inc.
Atlanta
09.2012 - 12.2016
  • Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives
  • Evaluated ROI from various marketing activities and investments
  • Managed all media aspects of program initiatives, including digital, print, and broadcast, providing recommendations for optimal program success
  • Served as department representative for the diversity and inclusion board

Senior Marketing Project Manager- National Retail

AT&T Inc.
Atlanta
06.2008 - 08.2012
  • Managed the production of promotional materials such as brochures, flyers and ads
  • Collaborated with internal teams to ensure alignment between brand messaging and company objectives
  • Lead team meetings and provided guidance on best practices for executing projects efficiently

Director or Creative Services

Mastermind Marketing
Atlanta
02.2007 - 06.2008
  • Recruited and provided training for a team of 17 staff members, ensuring consistent performance standards
  • Led end-to-end project execution for 1,480 annual projects serving clients including UPS, Longhorn Steakhouse, Tele Atlas, and The Yellow Pages
  • Established and approved all media buys
  • Established production standards to save agency $2 million in print and digital production costs

Senior Production Manager

GMAC Insurance
Atlanta
11.2004 - 02.2007
  • Oversaw the comprehensive redesign and successful launch of the company's annual direct mail campaign
  • Advised on new service and product offerings for 16 business units, exceeding annual profitability goal by 13%
  • Implemented a standardized triple-bid mandate for all vendors
  • Successfully oversaw the production and delivery of 6 million print materials each year

Senior Marketing Project Manager-

Adair Green McCann
Atlanta, GA
11.2001 - 11.2004
  • Created, edited, and produced Young Brand Blues CD for pharmaceutical company distribution
  • Partnered with creative team, customer insight team, and customer research team to create impactful and effective marketing material
  • Reviewed website analytics to determine effectiveness of marketing efforts
  • Managed the production of promotional materials such as brochures, flyers and ads
  • Produced 5 'Customer Testimonial' Food Lion TV commercials and 10 radio commercials in partnership with Ames Scullin agency
  • Created integrated NASCAR marketing campaign for Food Lion, including broadcast, print, in-store POP and team sponsorship

Education

Bachelor of Arts - Communications

Georgia State University
Atlanta, GA

Skills

  • Skilled integrated marketing manager
  • Brand management optimization
  • Partnership Development
  • Cross-functional team leadership
  • Marketing Media planning and strategy
  • Persuasive communication expertise
  • Budget Management (up to $18 million)
  • Savvy negotiator

Timeline

Senior Lead Marketing Manager-Global Marketing

AT&T Inc.
01.2017 - Current

Senior Marketing Manager- Global Marketing

AT&T Inc.
09.2012 - 12.2016

Senior Marketing Project Manager- National Retail

AT&T Inc.
06.2008 - 08.2012

Director or Creative Services

Mastermind Marketing
02.2007 - 06.2008

Senior Production Manager

GMAC Insurance
11.2004 - 02.2007

Senior Marketing Project Manager-

Adair Green McCann
11.2001 - 11.2004

Bachelor of Arts - Communications

Georgia State University

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Tammy Williams