Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Tammy Carden

Tammy Carden

Ocala,Florida

Summary

Passionate sales leader with 22+ years experience in hotel sales for limited service, extended stay, full service, convention and resort properties and 16 years in carpet and turf sales. Passion is driven by experience and desire to provide outstanding customer service.

Overview

40
40
years of professional experience

Work History

Senior Regional Director of Sales

TPG Hotels and Resorts
11.2023 - Current
  • Provide sales leadership, guidance and support for 22 hotels, including Marriott, Hilton, IHG, Wyndham select service brands.
  • Completed and presented 2024 budgets and assumptions to TPG leadership and owners for all hotels
  • Specializes in leading the sales efforts of limited service for multiple brands
  • Administrator and trainer for sales tools, including Zoom Info, Cvent, ConstructConnect, Agency360 and OneSource
  • Executed 2024 Strategic Plans and Group Booking Goals
  • Supervised and developed annual Strategic Sales Plans focused on 2024 budget achievement and RevPar growth
  • Maintained relationships with owners as liaison between sales and management company
  • Work with front desk, sales and operations to educate the "Everybody sells" mentality

Senior Corporate Director of Sales

PeachState Hospitality
06.2019 - 11.2023
  • Providing leadership, training and support to an awesome group of 21 hotels within the PeachState Hospitality portfolio
  • Provided tools, resources and one-on-one support with each Sales Associate to ensure they are able to exceed their hotel's budget, as well as their bonus goals
  • Conducted STAT training for entire portfolio at least 2 times per year
  • Managed all Special Corporate pricing, including pre-work and how to work with the Global Sales Teams
  • Administator of sales tools, including Hoovers, Cvent, ConstructConnect and Hotelligence/Agency360

Corporate Director of Sales

3H Group Hotels
01.2016 - 06.2019
  • Oversaw sales for 20 limited service hotels in the 3H Group portfolio
  •  Porfolio consisted of Hampton Inn, SpringHill Suites, TownePlace Suites, Staybridge Suites, Moxy, Residence Inn, Home2 Suites and Fairfield Inn brands
  • Provided individual training with each Director of Sales to ensure they were educated in the sales call process and had the tool and resources needed to excel in their role
  • Completed STAT Front Desk Sales Training and support as the Access Edge Coach for all GM's and Sales Associates


VP of Sales

Ascent Hospitality
03.2014 - 12.2015
  • Managed sales for 23 hotels within the Ascent portfolio throughout the Southeast
  • Portfolio brands included Marriott, Hilton, Holiday Inn and LaQuinta
  • Oversaw 2 Regional Sales Directors

Area Sales Leader

Tampa/St. Pete/Clearwater Marriott Hotels
01.2010 - 02.2014
  • Managed Area Sales Team for Tampa/St Pete/Clearwater market
  • Portfolio included Renaissance Tampa Intl Plaza, Tampa Airport Marriott, Renaissance Vinoy, Tampa Marriott Waterside, Courtyard Clearwater, Courtyard Tampa and Courtyard Fort Myers
  • Served as Event Director for the Marriott Business Council in the Tampa market
  • Worked with the Director of Market Strategy for the Tampa market as liason with the hotel's asset managers
  • Facilitated STAT Front Desk trainings for all Marriott managed hotels

Director of Sales & Marketing

Renaissance Tampa International Plaza
01.2008 - 01.2010
  • Led team of 4 Group Sales Managers and 1 Sales Coordinator
  • Tampa market sales champion for Tampa CVB monthly GM meetings
  • Coordinator for annual client appreciation event at Raymond James Stadium that included Marriott corporate and franchised hotels


Area Director of Sales

Marriott International, Inc.
07.2004 - 12.2007

* Responsible for transient, group and corporate sales for the Residence Inn, Courtyard by Marriott (Clearwater), TownePlace Suites and Courtyard by Marriott (St Petersburg)


Director of Sales

Residence Inn Marriott Kennesaw/Town Center
04.2002 - 07.2004
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Connected with prospects through trade shows, cold calling and local-area networking.

Customer Sales Representative

Crystal Products
03.1994 - 04.2002
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing of carpet, rugs and artificial turf
  • Maintained relationships with sales reps and carpet dealers by providing inventory information and shipping status to ensure customers are satisfied

Customer Service Executive

Johnson's Carpet
01.1985 - 02.1994
  • Described product and shipping details to customers for carpet orders
  • Provide expert information to clients on the different advantages of each carpet type and assist in their decision that would work best for their needs

Education

Associates - Business Administration

Dalton State College
Dalton, Georgia
06-1985

Marriott Global Sales Certifications

Skills

  • Hotel Report Data Analysis
  • Sales Training
  • Qualifying Business and Lead Generation
  • Positivity Coordinator
  • Sales Events
  • Proficient in Delphi, Agency360, Zoom Info, Excel, M3, OTA Lighthouse and Sales Call Process

Accomplishments

  • Global Sales Leader of the Year - Select Service (2011)
  • Direct Sales Leader of the Year - 2009 (St Pete/Clearwater market)
  • Sales Champion of the Year - Tampa CVB (2012)
  • Married to Allen Carden for 36 years with 4 amazing children and 7 adorable grandchildren

Timeline

Senior Regional Director of Sales

TPG Hotels and Resorts
11.2023 - Current

Senior Corporate Director of Sales

PeachState Hospitality
06.2019 - 11.2023

Corporate Director of Sales

3H Group Hotels
01.2016 - 06.2019

VP of Sales

Ascent Hospitality
03.2014 - 12.2015

Area Sales Leader

Tampa/St. Pete/Clearwater Marriott Hotels
01.2010 - 02.2014

Director of Sales & Marketing

Renaissance Tampa International Plaza
01.2008 - 01.2010

Area Director of Sales

Marriott International, Inc.
07.2004 - 12.2007

Director of Sales

Residence Inn Marriott Kennesaw/Town Center
04.2002 - 07.2004

Customer Sales Representative

Crystal Products
03.1994 - 04.2002

Customer Service Executive

Johnson's Carpet
01.1985 - 02.1994

Associates - Business Administration

Dalton State College

Marriott Global Sales Certifications
Tammy Carden