Summary
Overview
Work History
Education
Skills
Organizations And Affiliations
Timeline
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Tanreka M. Smith

Raleigh,USA

Summary

Enthusiastic Director of Admissions with many years of diverse recruitment and admissions experience at college and university level. Inspiring, innovative leader with practiced success using technology to upgrade admissions to contemporary levels to attract new generation of students. Dedicated to exceeding institution's goals and diversity standards within budget and timeline.

Overview

8
8
years of professional experience

Work History

Director of Admissions and Recruitment

Shaw University
Raleigh, NC
12.2021 - 06.2023
  • Increased new first-time enrollment by 33% through targeted recruitment strategies and data-driven decision-making
  • Boosted new enrollment and retention in the Adult Degree Program by 25%, enhancing student support and engagement
  • Led the realignment of the Office of Admissions, streamlining processes to improve efficiency and service delivery
  • Implemented admissions software integration, reducing application processing time by 40% and enhancing communication with prospective students
  • Secured a $32,500 Rural County Grant to expand access for underserved students in rural areas
  • Rebranded Shaw University's marketing, increasing visibility and contributing to a 45% growth in the fall 2025 application pool and a 300% rise in web-based applications
  • Established a Strategic Enrollment Management Taskforce to foster a campus-wide culture of enrollment success
  • Revitalized the Campus Ambassador Program, increasing student participation in recruitment and improving campus tour satisfaction by 20%
  • Served on the Vice President of the Academic Affairs Search Committee to align leadership with institutional enrollment goals
  • Managed both the Office of Admissions and the Adult Degree Programs, driving overall enrollment growth and retention while addressing the unique needs of traditional and adult learners

Director of Enrollment Management

Wiley College
Marshall, TX
12.2021 - 06.2023
  • Served as a member of the Enrollment Management Committee comprised of various campus admissions from the following Departments (Information Technology, Financial Aid, Registrar, Bursar, Institutional Research, and Student Affairs)
  • Developed both a comprehensive recruitment plan and a college-wide strategic enrollment plan
  • Established Community College Agreement to ensure sustainable enrollment: Dallas Community College (TX), Allegany County Community College (PA), Lawson Community College (AL)
  • Serves as a member of the Institutional Assessment and Effectiveness Committee to ensure cross-campus reporting and implementation across campus for SACSCOC
  • Managed the day-to-day operations of the Office of Admissions (Three Admissions Counselors, Admissions Operations Manager and two Data Processors)
  • Serves as liaison to EAB, Salesforce, Quixio Consulting, Mogi and third-party vendors
  • Ensured implementation and integration of Salesforce CRM
  • Exceeded Spring 2021 enrollment goal by 10%; Enrolled largest Summer Bridge class of 46 First Time Freshmen, Met fall 2022 enrollment goal

High School Outreach Manager

The Princeton Review
Orlando, FL
12.2018 - 08.2021
  • Established partnership agreements across the state of Florida
  • Drive lead count and bookings growth through aggressive outreach, diligent follow-up, and creative application of proven strategies in Florida
  • Conduct informational and sales presentations at high schools, colleges, libraries, and in the community
  • Manages statewide high school marketing operations and staff
  • Increased SAT sales by 320% YTD
  • Needs Analysis Training Committee Member

Senior Admissions Counselor

Bethune - Cookman University
Daytona Beach, FL
08.2017 - 12.2018
  • Responsible for managing West Coast Florida Territories (Hillsborough, Hernando, Highlands, Polk, Pinellas, Manatee, Sarasota, Citrus, Collier, Lee, and Desoto County) and Mid-Western States
  • Opened Ohio market (Increased total number of applicants, accepted and enrolled student population)
  • Increased total number of leads and yields by 35% in Florida territories
  • Responsible for training new Counselors and assisting with best practices

Assistant Director of Admissions

Jarvis Christian College
Hawkins, TX
03.2016 - 07.2017
  • Served as a liaison between Jarvis Christian College and Royall and Company
  • Assisted in the planning, development, implementation, and marketing of a sophisticated telecounseling program for inquiries, applicants, admits, and returning students
  • Worked as a part of an Enrollment Services team to provide excellent enrollment services to students

Senior Admissions Counselor

Jarvis Christian College
Hawkins, TX
05.2015 - 03.2016
  • Successfully recruited 50% of Jarvis Christian College's largest incoming class
  • Marketed Jarvis Christian College in accordance with the annual, college-wide recruitment plan
  • Assisted in the planning, development and implementation of the annual, college-wide recruitment plan
  • Worked collaboratively with a defined set of academic program coordinators to plan and implement targeted recruitment activities for individual academic programs as well as for special populations and programs
  • Worked collaboratively to develop and implement admission policy and standards
  • Used available technology such as Jenzabar Admissions and Recruitment Software Modules and MS Excel for data collection, analysis and outreach for the recruitment and admission of students
  • Assisted in planning and implementing targeted recruitment activities for special population

Education

Bachelor of Arts - Criminal Justice

Wiley College
Marshall, TX
05.2021

Skills

  • Assessment
  • Community Outreach
  • Salesforce
  • Alumni Engagement
  • Public Speaking
  • Jenzabar
  • Data Analytics
  • Data Processing
  • Recruitment
  • Research
  • Marketing
  • Volunteer Management

Organizations And Affiliations

  • ACCEPT: Admissions Community Cultivating Equity and Peace Today, National Board Member
  • Delta Sigma Theta Sorority Inc., Longview Alumnae Chapter

Timeline

Director of Admissions and Recruitment

Shaw University
12.2021 - 06.2023

Director of Enrollment Management

Wiley College
12.2021 - 06.2023

High School Outreach Manager

The Princeton Review
12.2018 - 08.2021

Senior Admissions Counselor

Bethune - Cookman University
08.2017 - 12.2018

Assistant Director of Admissions

Jarvis Christian College
03.2016 - 07.2017

Senior Admissions Counselor

Jarvis Christian College
05.2015 - 03.2016

Bachelor of Arts - Criminal Justice

Wiley College

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Tanreka M. Smith