Tanya Penman
Clermont,FL
Summary
Product Manager with extensive expertise in digital marketing and technology product management, specializing in mobile and web platforms. Adept at leading cross-functional teams to deliver AI-driven solutions that enhance user engagement and drive significant revenue growth. Passionate about leveraging Agile methodologies to streamline processes, ensuring exceptional user experiences across diverse industries, including hospitality and entertainment.
What’s the one thing you should know about me that makes me perfect for this opportunity: My superpower is the ability to translate highly technical solutions into everyday concepts so that all stakeholders can understand the who, what and why we are delivering!
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Product Manager
Disney Parks and Resorts Digital
Orlando, FL
07.2017 - Current
- Oversaw team product backlog, prioritizing user stories and defects while refining acceptance criteria.
- Spearheaded development of e-commerce product roadmap for park applications across iOS, Android, mobile web, and desktop platforms.
- Product Owner for In park notification and chat deployment across Disney park Apps.
- Directed implementation of CMS-driven e-commerce ticket sales platform.
- Streamlined communication of intricate technical solutions to non-technical stakeholders, enhancing understanding and collaboration.
- Facilitated development of "Hey Disney," an internal branded AI assistant aimed at enhancing hotel guest experiences.
- Executed agile methodologies to enhance product development efficiency by 70%
- Implemented A/B testing methodologies to optimize user experience.
- Developed sustainment roadmap to optimize app uptime from 2min lag to under 30sec, decreased crash rate from 5% to maintaining 1% year over year.
- Led cross-functional teams in executing high-impact features to elevate user experiences.
- Fostered strategic partnerships across departments to ensure alignment of project requirements and effective scope management.
- Executed implementation of content management systems to optimize commerce flow efficiency.
- Spearheaded product innovation initiatives for global application, enhancing guest satisfaction and operational efficiency across Disney parks and resorts' digital platforms.
- Implemented robust data privacy protocols to ensure protection of guest information.
Sr. Product Manager Patient Portal/My Chart App
Technossus
Orlando, FL
05.2020 - 12.2021
- Spearheaded digital transformation of Mycare app by defining strategic requirements and aligning business concepts with technology solutions.
- Directed alignment of cross-functional teams to ensure successful app delivery.
- Oversaw management of product backlog, including prioritization, refinement, and establishment of acceptance criteria.
- Developed and implemented AI-driven provider recommendation tool to enhance appointment booking efficiency to 2min versus 15min.
- Facilitated collaboration with stakeholders to define application requirements for digital transformation initiatives.
- Collaborated with UX designers to develop intuitive interfaces for patients, ensuring optimal user experience.
- Executed user research initiatives to enhance product features and drive adoption among healthcare providers.
- Spearheaded implementation of comprehensive data privacy protocols to safeguard sensitive health information.
- Leveraged research and analytics to establish product development priorities, ensuring data-driven decision-making in feature implementation for iOS and Android platforms.
- Facilitated agile development processes by leading weekly grooming sessions and providing progress reports to stakeholders.
- Led innovative product development initiatives focused on sustainability in mobile app solutions.
- Spearheaded digital transformation of care app, aligning business strategies with technology solutions.
Business Analyst- Theme Park Technology -Mobile App/E-Commerce
Universal Studios Resort and Theme Park
Orlando, FL
03.2017 - 07.2017
- Led agile development initiatives as Scrum Master, ensuring alignment of sprint goals with overarching business objectives.
- Directed roadmap planning by identifying blockers and opportunities for technical innovation.
- Led user story grooming sessions for mobile apps and e-commerce, ensuring clear translation of business requirements into technical specifications.
- Spearheaded cross-functional collaboration between onshore and offshore teams to ensure seamless integration of new features and enhancements in mobile platforms.
- Self led identification of opportunities for implementing cutting-edge technology solutions to enhance business processes.
- Formulated strategic roadmaps to ensure feature parity across iOS and Android.
- Optimized defect management process, resulting in expedited bug resolution and improved application performance.
- Spearheaded development and implementation of virtual queue technology for Universal Studios Resort and Theme Park.
Sr. Business Analyst- Global Digital
McDonald's Corporation
Oak Brook, IL
05.2014 - 03.2016
- Engineered the FIRST mobile app to facilitate rewards and ordering, enhancing customer experience in fast-food industry.
- Executed localization and utilization strategies for McDonald's inaugural global mobile app and website to enhance user experience.
- Executed ongoing improvements and updates to mobile application and campaign management platform to enhance user experience.
- Oversaw implementation and optimization of Adobe Campaign management solutions to enhance marketing effectiveness in 26 international markets.
- Collaborated with internal global teams and agency partners to define requirements, ensuring successful delivery of new features and enhancements for mobile app team.
- Managed schedules for six iOS and Android developers while supporting ten junior business analysts in their roles.
- Directed global digital initiatives to enhance mobile app functionalities and streamline campaign management across 26 markets. Oversaw the successful launch of all-day breakfast, resulting in significant revenue growth.
- Led strategic initiatives for offer platform, partnering with global marketing teams to enhance brand visibility and drive revenue growth.
- Collaborated with stakeholders to refine requirements in Jira and orchestrated iteration schedules for mobile developers to enhance project efficiency.
- Developed and tracked key performance indicators across international markets to ensure alignment with corporate objectives and enhance strategic decision-making.
Director-Emerging Media and Digital Agency Development
Milwaukee Journal Sentinel
Milwaukee, WI
07.2013 - 05.2014
- Managed client relationships with major brands including Boston Store, Roundy's, and Milwaukee Bucks, while supporting over 200 regional and local businesses.
- Coordinated execution of tactical plans to enhance effectiveness of strategic marketing and sales efforts.
- Developed and executed multi-channel sales campaigns and revenue-generating programs targeting customers in newly established agency structure.
- Managed comprehensive pay-per-click initiatives leveraging Pulse360, Taggify, and Info Links for optimal campaign performance.
- Executed comprehensive mobile strategy initiatives, resulting in the successful launch of multiple apps that generated $650,000 in quarterly new mobile revenue.
- Designed and implemented strategic quarterly events that attracted large audiences and contributed to over $1.2 million in sales.
- Achieved remarkable outcomes through the development of creative programs for top national customers, resulting in legendary community events. Generated substantial revenue from initiatives like 12 Days of Aaron Rodgers. Drove advertising revenue growth through the Make-A-Wish program. Secured over $65k in donations and $125k in ad revenue through the Komen 15/15 years campaign.
- Generated incremental revenue through the introduction of innovative digital products. Successfully launched the first Milwaukee Journal e-book in Q4. Drove sales of 1,200 copies of holiday cookies within a month.
Education
Master of Science - Integrated Marketing Communications
Roosevelt University
Chicago, IllinoisBachelor of Arts - Integrated Marketing Communications, Advertising Concentration
Roosevelt University
Chicago, Illinois2010
Certificate - Product Development
Harvard University
05.2020
Skills
- Agile Product Management
- Mobile App Product Development
- AI/ML
- E-commerce
- User Stories
- Roadmapping
- Stakeholder Management
- CMS (Adobe, Salesforce, GA4)
- KPI Tracking
- Strategic Marketing
- Digital Product Development
- Business Development
- Cross-Functional Leadership
- User Engagement
Certification
Certified Agile Product Owner
Timeline
Sr. Product Manager Patient Portal/My Chart App
Technossus
05.2020 - 12.2021
Sr. Product Manager
Disney Parks and Resorts Digital
07.2017 - Current
Business Analyst- Theme Park Technology -Mobile App/E-Commerce
Universal Studios Resort and Theme Park
03.2017 - 07.2017
Sr. Business Analyst- Global Digital
McDonald's Corporation
05.2014 - 03.2016
Director-Emerging Media and Digital Agency Development
Milwaukee Journal Sentinel
07.2013 - 05.2014
Master of Science - Integrated Marketing Communications
Roosevelt University
Bachelor of Arts - Integrated Marketing Communications, Advertising Concentration
Roosevelt University
Certificate - Product Development
Harvard University