TANYA ROBERTSON
Amada Senior Care
Chandler,AZ
1
Certification
9
years of professional experience
Results-driven Business Development Director with extensive experience in sales, marketing, and relationship management within the senior living, higher education, and hospitality industries. Proven track record of driving revenue growth, increasing market presence, and building solid community and client relationships.
Work History
Senior Care Manager
5 Months- Developed and executed business development plans that supported organizational growth and increased community awareness of brand and services through strategic outreach and presence.
- Create and implement comprehensive business development plans to support organizational growth, increase community awareness of the organization’s brand and services through strategic outreach and community presence.
- Coordinated and participated in community outreach events that promoted services and strengthened professional networks.
- Delivered and sponsored engaging activities for patients in rehabilitation hospitals and senior living settings, enhancing patient experience and connection.
Care Manager
1 Year 2 Months- Managed client relationships and tracked engagement to strengthen connections through CRM system.
- Ensured high-quality customer service by promptly and compassionately addressing client needs.
- Coordinated client care plans and updated documentation for accurate service delivery.
- Managed caregiver scheduling to align client needs with availability and skill requirements.
- Conducted client assessments to identify changing needs and adjust support plans.
Community Relations Coordinator
2 Years 3 Months- Coordinated marketing events, outreach efforts, and networking mixers to build local relationships with professionals and generate referrals.
- Nurtured leads within Yardi CRM, scheduled and lead tours, performed all functions of the move in process for new residents, created value in the resident experience. Achieved 70% occupancy within the first 12 months of operations.
- Nurtured leads in Yardi CRM, scheduled and led tours, and managed move-in processes to enhance resident experience and achieve 70% occupancy within first 12 months.
Residence Specialist
8 Months- Identified and secured temporary housing options for insurance policyholders, ensuring timely accommodations.
- Educated landlords on temporary housing services and collaborated with insurance adjusters to facilitate seamless transitions for clients.
- Negotiated short-term leases and managed move-in documentation to align with customer needs and enhance client satisfaction.
Marketing Coordinator
1 Year 6 Months- Assisted prospective residents and their families by providing information, conducting community tours, and presenting the amenities and services tailored to their specific needs.
- Coordinated with medical providers to ensure accurate completion of physician order forms.
- Developed marketing collateral and generated new referrals through innovative networking events.
Owner and Sales Executive
2 Years 5 Months- Operated administrative, marketing, and sales initiatives for a wholesale ink and toner distribution organization.
Director of Sales and Marketing
1 Year- Oversaw advertisement, marketing, and networking initiatives for The Village at Ocotillo, later transitioning to Hawthorn Court Memory Care to enhance brand visibility.
- Managed the sales process by identifying prospective residents’ needs and educating them about the community’s services and programs.
- Coordinated sales activities, including home visits, initial assessments, and sales presentations, ensuring seamless completion of required documentation prior to move-in.
- Enhanced community awareness by actively participating in outside events, engaging with professional groups, and fostering local community relationships.
Sales Manager
5 Months- Converted an average of 7 new residents monthly through effective lead management.
- Developed referral sources within the community, enhancing prospect generation.
- Educated future residents and their families on the benefits of assisted living.
- Established strong relationships with case managers, hospitals, physician offices, clergy, and Veteran groups to build a reputation for quality care.
Education
MBA - Health Care Administration
- Completed Additional Coursework
- Certificate in Mediation and Cultural Diversity
- Certified Care Giver and Dementia Training State of Arizona
Bachelor of Science - Hotel, Restaurant, And Travel Management
Minor in Business Administration
Skills
Senior Care Training
Healthcare Compliance Certification
CRM platforms such as SalesForce
eRSP
and Yardi
Sales consulting
B2B sales strategy
Community Event Promotion
Networking and Outreach
Competitive Analysis Reporting
Resident Move in Coordination
Organization and Time Management
Leadership experience
Team Management and Team Building
Mediation and Conflict Resolution Certification
Microsoft Office proficiency
13 years Hospitality Management
Certification
Food Handlers Card
CPR Certification
Dementia Training Certification
Mediation and Conflict Resolution Certification
Timeline
Senior Care Manager
Amada Senior Care
04.2026 - 09.2026Read More
Care Manager
Like Family Home Care
01.2025 - 03.2026Read More
Community Relations Coordinator
Cogir Senior Living
09.2022 - 12.2024Read More
Residence Specialist
CRS Temporary Housing
12.2021 - 08.2022Read More
Marketing Coordinator
MBK Senior Living
06.2020 - 12.2021Read More
Owner and Sales Executive
Wholesale Imaging Products
07.2019 - 12.2021Read More
Director of Sales and Marketing
Senior Resource Group
07.2018 - 07.2019Read More
Sales Manager
Brookdale Senior Living
01.2018 - 06.2018Read More
Cal Poly Pomona
Bachelor of Science from Hotel, Restaurant, And Travel Management
Read More
University of Phoenix
MBA from Health Care Administration
Read More