Tara-Gayle Allen
Miami,United States
Summary
Highly organized and detail-oriented individual with strong work ethic and dedication to achieving goals. Skilled at developing and maintaining documentation systems, managing calendars and preparing reports. Knowledgeable in project management principles, business processes and customer service best practices.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Coordinator - Partnerships & Promotions
Unique Vacations, Inc
01.2022 - Current
- Successfully managed Radio Remotes, the largest annual promotion for the Sandals brand, by securing radio stations from across the US and Latin America and planning and executing live broadcasts from resorts
- Manage the brand's autism program and bringing awareness to the program through different initiatives with key stakeholders
- Led the execution of highly successful promotional campaigns, including the Kelly Clarkson Show, The Travel Mom TV Specials, Fox's Pictionary, and ABC's 100 Pyramid, resulting in increased brand awareness and engagement
- Managed budgets and tracked the success of campaigns and promotions, providing regular reports on the progress and effectiveness of marketing efforts
- Built and nurtured strong relationships with partners and clients through excellent communication and follow-up, resulting in increased loyalty and repeat business
- Stayed up-to-date on market trends and competitors, using insights to inform promotional strategies and decisions and maintain a competitive edge
- Collaborated with Caribbean Tourist Boards to develop and execute innovative promotional campaigns that effectively promoted destinations and generated increased revenue.
- Collaborated closely with executive leadership to develop strategic plans that aligned with the organization''s goals and objectives.
Events, Experiences and Promotions Coordinator
Unique Vacations, Inc
01.2021 - 01.2022
- Demonstrated exceptional event management skills by successfully leading the largest marketing campaign for the company, "Sandals and Beaches Radio Remote," which generated over $150M in impressions across digital, on-air, TV, and social media platforms and included events in five countries
- Built and maintained strong relationships with various tourist boards and effectively promoted key Caribbean destinations during the peak of the COVID-19 pandemic, resulting in increased tourism and revenue
- Coordinated and executed a highly successful social media event, the BFF (Best Friend Forever) Getaway, an annual ladies-only event in the Turks and Caicos Islands
- Planned and executed the Lady Sandals event, a dinner on the water in various states, for the brand's top loyalty members, resulting in increased customer loyalty and retention.
Public Relations Assistant
Unique Vacations, Inc
01.2018 - 01.2021
- Demonstrated strong media relations skills as a liaison with PR agencies, handling a diverse range of media projects and effectively representing the brand
- Successfully planned and coordinated multiple radio remotes in eight islands, driving brand awareness and engagement through on-air promotions
- Efficiently handled shipping and logistics for major events, ensuring seamless execution and delivery of promotional materials
- Collaborated with the legal team to create clear and comprehensive letters of agreement and contracts for partnerships and promotions, protecting the brand's interests and ensuring compliance
- Managed all payments for the department's agencies, freelancers, and partners, ensuring timely and accurate processing and ensuring a positive working relationship with partners.
Education
BSc. International Relations, Cyber Politics, International Political Economy, International Law and Development, International Security -
The University of the West Indies, Mona Campus
Kingston, Jamaica12.2017
High School Diploma -
St. Andrew High School for Girls
Kingston, Jamaica12.2012
Skills
- MS Office Suite
- Project and Event Management
- Strategic Planning
- Budget Management
- Media relations
- Influencer Relations
- Proposal Writing
- Resourcefulness
- ShareFile
- Mondaycom
- Canva
Accomplishments
Effectively planned an executed the 29th Caribbean World Travel Awards event in Montego Bay, Jamaica in under 3 months.
UNESCO Model UN Camp (2012) Most Improved Delegate
Personal Information
Title: Partnerships and Event Strategy Professional
Certification
Advanced Digital Marketing and Growth Strategies Program by The Wharton School.
Traveling
I have been to 22 countries across the Caribbean, Europe and most recently Japan. It is a passion of mine to explore and experiencing new cultures. I always connect with the destination and try to find the heart and soul of a place. Always up for the next adventure.
Top 3
Japan
Grenada
France
Timeline
Senior Coordinator - Partnerships & Promotions
Unique Vacations, Inc
01.2022 - Current
Events, Experiences and Promotions Coordinator
Unique Vacations, Inc
01.2021 - 01.2022
Public Relations Assistant
Unique Vacations, Inc
01.2018 - 01.2021
BSc. International Relations, Cyber Politics, International Political Economy, International Law and Development, International Security -
The University of the West Indies, Mona Campus
High School Diploma -
St. Andrew High School for Girls
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