Tara M. Meehan
Vashon,WA
Summary
Experienced business manager skilled in monitoring and managing daily operations, with a strong focus on continuous improvement. Demonstrates solid grasp of financial principles and is driven by desire to excel. Dependable and organized, with a positive attitude that fosters a productive work environment. Brings extensive knowledge of office management principles and proficiency in the Microsoft Office Suite, ensuring smooth administrative operations. Capable of driving efficiency and supporting organizational goals through effective coordination and problem-solving skills.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Director
Healthy Paws Pet Insurance
02.2022 - Current
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns and public relations strategies to promote brand.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Sr. Manager, Campaign Strategy
Healthy Paws Pet Insurance
11.2020 - 02.2022
- Executed strategic initiatives and marketing functions that drove customer acquisition and engagement
- Increased team productivity by implementing strategic initiatives and fostering a collaborative work environment.
- Spearheaded projects for improved efficiency across multiple departments.
- Oversaw budget management for maximizing profitability and minimizing expenses.
- Coordinated with stakeholders to align business objectives and enhance project outcomes.
Sr. Product Manager
Virtuoso
03.2019 - 03.2020
- Collaborated with stakeholders to refine product features, maximizing customer satisfaction.
- Led product development initiatives to streamline processes and reduce time to market.
- Drove product adoption with effective training programs and user engagement strategies.
Creative Brand Studio, Producer
Alaska Airlines
03.2017 - 11.2018
- Managed resources efficiently for optimal production quality.
- Enhanced production outcomes by leveraging strong organizational skills.
- Oversaw production teams, ensuring timely project completion.
Advertising Manager
Alaska Airlines
10.2015 - 03.2017
- Managed advertising budget, agency resources and strategic partner/cooperative marketing
- Increased brand visibility by leading strategic advertising campaigns across multiple channels.
Marketing: Manager, Online Media, E-commerce
Alaska Airlines
01.2008 - 01.2015
- Program Manager that developed the strategy, executed the tactics, and measured the performance of online advertising and affiliate marketing programs that supported revenue and customer acquisition and retention goals
- Drove production of digital media
- Ensured budget adherence for all digital programs
Education
Bachelor of Science - Business Management
University of Phoenix
Skills
- Business administration
- Budget administration
- Key decision making
- Marketing
- Project management
- Business planning
- Relationship building
- Financial oversight
- MS office suite
Certification
Smartsheets Core App certification
Timeline
Marketing Director
Healthy Paws Pet Insurance
02.2022 - Current
Sr. Manager, Campaign Strategy
Healthy Paws Pet Insurance
11.2020 - 02.2022
Sr. Product Manager
Virtuoso
03.2019 - 03.2020
Creative Brand Studio, Producer
Alaska Airlines
03.2017 - 11.2018
Advertising Manager
Alaska Airlines
10.2015 - 03.2017
Marketing: Manager, Online Media, E-commerce
Alaska Airlines
01.2008 - 01.2015
Smartsheets Core App certification
Bachelor of Science - Business Management
University of Phoenix
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