Tara Winter
Scottsdale,AZ
Summary
Ambitious Community Director with extensive experience as an Area Leasing Manager, specializing in luxury lease-up projects. Proven track record in property management, resident satisfaction, financial oversight and enhancing leasing and marketing operations, resulting in increased occupancy rates and improved process efficiency. Strong focus on boosting occupancy rates, streamlining processes, and fostering strong relationships with residents, teams, and stakeholders, while delivering exceptional customer service.
Overview
12
12
years of professional experience
Work History
Community Director
GRE Management
Phoenix, AZ
2025.08 - Current
- Achieved performance goals, including with respect to resident satisfaction, net operating income, occupancy and facility management.
- Led all daily activities, including leasing, marketing, administrative and maintenance resources, to ensure performance goals.
- Ownership of the community by continuously walking, monitoring, and correcting issues that are identified.
- Managed the maintenance team to ensure the creation and implementation of an effective preventive maintenance program and responsiveness to all residents' service requests to maintain the property and provided resident customer service at the highest standards.
- Developed and implement initiatives for the property and team to further enhance resident satisfaction, and the property's performance and reputation.
- Oversaw the property's marketing and online presence and ensure that the property is optimized on all platforms.
- Drove proactive communication and engagement with our residents to ensure satisfaction and timely resolution of issues that may arise.
- Develop and manage the property's operating budget, including overseeing rent collection, monitoring cash flow requirements, and adjusting operations as appropriate.
- Managed financial and other reporting requirements in collaboration with Optima's accounting team.
- Managed vendor relationships, including collecting bids, administering contracts and supervising performance.
- Represent GRE and participate in scheduled resident social events.
- Adhere to all federal, state and local legal requirements for property management, including fair housing.
- Served as the on-call or emergency resource as needed.
- Collaborated closely with staff members from diverse departments in order to ensure effective implementation of projects related to community development objectives.
- Utilized social media platforms effectively to promote organization's mission and engage target audiences.
- Provided guidance, advice and support when needed throughout all stages of project implementation process.
- Identified potential partnerships with organizations to increase resources available to the community.
- Prepared presentations outlining key points related to upcoming initiatives or campaigns within the community.
- Developed and managed budgets for programs related to community development activities.
- Conducted research on current trends in the field of community development, analyzed data and prepared reports accordingly.
- Evaluated effectiveness of existing programs designed to improve quality of life within targeted communities.
- Researched best practices for engaging communities through public outreach initiatives.
- Achieved rental rate increases and maintained resident retention rates, resulting in rental income growth.
- Allocated property resources to comply with industry and corporate standards.
- Kept updated records of property vacancies and lease renewals to proactively fill open units.
Community Manager
KSG Management
Phoenix, AZ
2024.10 - 2025.08
- Implemented property maintenance processes, reducing response times by 50%.
- Tracked and reported on financial KPIs, informing budgetary decisions and growth strategies.
- Increased community-driven revenue through targeted campaigns and partnerships.
- Managed daily operations of a 168-unit community.
- Led leasing associates to secure leases, resulting in a 98% occupancy rate.
- Developed and executed a marketing campaign that increased inquiries by 10%.
- Coordinated resident events to enhance retention.
- Handled conflict resolution, ensuring a positive environment.
- Negotiated lease agreements, achieving a 75% renewal rate.
- Scheduled & negotiated vendor contracts, saving on service agreements for community platforms.
- Facilitated weekly team meetings to establish goals.
- Created content calendars for all social media channels, scheduling posts in advance.
- United with teammates to deliver best experience to current and prospective residents.
- Investigated complaints, disturbances, and violations, and resolved problems following rules and regulations.
- Planned and coordinated community events to increase engagement and brand awareness.
- Built community and industry knowledge by preparing for future occupancy needs and offering recommendations.
- Pursued and collected rent payments and accurately recorded remittances.
- Managed leasing process by guiding team through effective sales strategies and follow-through.
- Enforced community guidelines and maintained a respectful environment.
- Grew online communities through engaging content and targeted outreach.
Area Leasing Manager
GRE Management
Scottsdale, AZ
2024.04 - 2024.10
- Performed regular site visits to check on conditions of the premises.
- Created leasing contracts, collected rent payments, and maintained tenant records.
- Coordinated move-in and move-out procedures including inspections and cleaning services.
- Facilitated communication between tenants and ownership.
- Trained staff on compliance, policies and procedures to maximize success.
- Oversaw daily operations, maintenance, and administration of various properties.
- Coordinated events for residents of the community.
Area Leasing Manager
Sparrow Living
Glendale, AZ
2022.10 - 2024.04
- Implemented tenant retention programs to reduce turnover and vacancy rates.
- Ensured compliance with all Fair Housing, federal, state, and local laws concerning property leasing and management.
- Developed strategies to increase occupancy levels through effective marketing campaigns.
- Maintained meticulous attention to detail in verifying completion of all necessary paperwork by leasing consultants before lease signing.
- Handled evictions when necessary; prepared documents for court proceedings if needed.
- Maintained accurate financial records related to rental income and security deposits.
- Monitored competitors' prices and amenities; updated pricing accordingly to remain competitive.
- Organized promotional activities such as open houses or special events to attract new renters.
- Collaborated with property managers to keep units ready for new tenants and oversee smooth moves.
- Extensive experience managing over 55+ Active Adult communities.
- Conducted market research to identify potential clients and target markets for senior living services.
- Oversaw the responsibilities of an Area Leasing Manager across Sparrow Living Westside properties.
- Demonstrated exceptional public communication skills while effectively resolving challenging situations with existing and potential tenants.
- Maintained exceptional Reputation Management standards with top-rated reviews and customer feedback.
- Devised resourceful strategies to maximize occupancy rates.
- Ensured immediate response to all incoming leads through effective CRM management.
- Demonstrated expertise in direct comps, leasing, and sales techniques to achieve desired occupancy and revenue results.
Escrow Assistant
Fidelity National Title Agency
, US
2021.01 - 2021.12
- Demonstrated excellence in identifying and managing prospective clients to maximize sales revenues.
- Knowledge in correcting ledger accounts and/or adding credits and charges.
- Monitored current trends in the market and local competitiveness to assess the potential effect on community's occupancy, market rent, and sales outcomes.
- Developed short and long-term marketing plans and goals to sustain occupancy while adhering to the community's established policies on concessions, specials, and other programs.
- Managed resident referral programs, attended local networking events, and utilized various internet marketing platforms to maximize traffic flow.
- Conducting tours to ensure the community meets the Company's standards for show quality.
- Implemented a proactive approach by personally reaching out to prospects and new residents via calls, email, text and by mail to guarantee satisfaction.
- Recorded follow up and prospect status (urgent, hot, standard, mild) during each phase of the sales process.
- Performs administrative support tasks to transfer the title of a real estate property in real estate transactions, such as a purchase or refinance.
- Communicate with title insurance representatives, insurance company representatives, loan officer, escrow processors and team members, title company, real estate agents, and clients to assist escrow officer in the closing process.
Leasing/Marketing Manager
WestCorp Management Group- Evolve Luxury Apartment Homes
Henderson, NV
2021.01 - 2021.12
- Demonstrated strong problem-solving in managing tenant relations.
- Received average Reputation Management/Guest ratings of 5 stars.
- Resourceful and diligent in strategies to achieve occupancy rates, and by securing long-term tenants.
- Ensured prompt handling of incoming leads through effective use of CRM.
- Leveraged understanding of direct comps, leasing, and sales strategies to accomplish occupancy and revenue targets.
- Qualified and nurtured prospect leads in a way that established long-term trusts.
- Implemented efficient methods to ensure accuracy in ledger account corrections.
- Stay updated on market trends and local competition affecting community occupancy, market rent, and sales results.
- Set measurable goals for increasing occupancy rates through strategic marketing initiatives, while maintaining compliance with the community's policies on concessions, specials, and programs.
- Achieved successful lead generation and conversions by identifying prospective customers.
- In-depth knowledge of relevant legalities related to tenant and landlord obligations.
- Resourcefully secured long-term tenants, boosting occupancy rates.
- Implemented and enforced property rules and regulations utilizing versatile skills.
- Maintained consistent occupancy levels of 97-100%, resulting in minimal delinquencies.
Leasing/Marketing Manager
Pinnacle Campus Living Management/ Echo 1055
US
2019.01 - 2020.10
- Demonstrated exceptional public communication skills and successfully resolved complex challenges through critical problem-solving.
- Analyzed market trends to identify potential opportunities for growth.
- Established Sales/Marketing strategies to increase property traffic throughout the UNLV area.
- Maintained thorough knowledge of community and surrounding competitors.
- Accurately prepared weekly leasing reports & leasing data.
- Perform audits on new lease & renewal files for key controls.
- Prepared monthly marketing Calendars for resident events & Team scheduling.
- Managed and directed the community's marketing, print and internet advertising, sales activities, leasing, team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives.
- Was responsible for weekly file audits, and responsible for nightly and weekly leasing and marketing reports.
Leasing/Marketing Manager
Greystar Property Management/ The U in Davis
US
2016.01 - 2018.12
- Established Sales/Marketing strategies to increase Property Traffic.
- Maintained Leasing closing ratio of 100.
- Maintained thorough knowledge of community and surrounding competitors.
- Accurately prepared weekly leasing reports & leasing data.
Leasing Consultant
Peak Campus Management, LLC / CastleRock at Fresno
2014.07 - 2016.01
Education
Real Estate License -
Arizona School of Real Estate
06.2026
Skills
- Yardi
- Onesite
- Rent Cafe
- Entrata
Real Estate License
Currently enrolled in Arizona School of Real Estate
Timeline
Community Director
GRE Management
2025.08 - Current
Community Manager
KSG Management
2024.10 - 2025.08
Area Leasing Manager
GRE Management
2024.04 - 2024.10
Area Leasing Manager
Sparrow Living
2022.10 - 2024.04
Escrow Assistant
Fidelity National Title Agency
2021.01 - 2021.12
Leasing/Marketing Manager
WestCorp Management Group- Evolve Luxury Apartment Homes
2021.01 - 2021.12
Leasing/Marketing Manager
Pinnacle Campus Living Management/ Echo 1055
2019.01 - 2020.10
Leasing/Marketing Manager
Greystar Property Management/ The U in Davis
2016.01 - 2018.12
Leasing Consultant
Peak Campus Management, LLC / CastleRock at Fresno
2014.07 - 2016.01
Real Estate License -
Arizona School of Real Estate