Summary
Overview
Work History
Education
Skills
Timeline
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Natalia Mohammed

Alexandria,VA

Summary

Dynamic communication professional specializing in strategic communication planning, media relations, and digital content creation. Demonstrated success in enhancing brand visibility and engaging diverse audiences through compelling narratives and data-driven strategies. Multilingual communicator fluent in English, Arabic, Spanish, and French, with extensive knowledge of Middle Eastern culture gained from diplomatic and humanitarian engagements.

Overview

2
2
years of professional experience

Work History

Marketing Analyst

Arab Social
New York, NY
12.2024 - Current
  • Crafted and implemented communication strategies to boost brand visibility, increasing audience engagement by 20% through tailored social media content.
  • Conducted in-depth market research using competitor analysis and audience insights to identify potential sponsorship opportunities.
  • Managed social media content by creating engaging posts, tracking performance through analytics tools, and adjusting strategies to optimize engagement.
  • Established partnerships by networking with key stakeholders, and leveraging online communities to expand the brand’s market reach.

Business Development & Digital Marketing Specialis

Best Buy
Springfield, VA
06.2023 - 01.2025
  • Directed multi-channel digital communication campaigns, leveraging SEO, paid ads, and email marketing, to increase online interactions by 40%.
  • Created engaging content marketing strategies by analyzing customer preferences and utilizing multimedia elements to boost user engagement by 25%.
  • Conducted market research using sales data and customer feedback to identify trends and optimize outreach strategies, expanding the client base by 25%.
  • Presented campaign performance to leadership, translating data into actionable communication strategies.

Paralegal

Curtis Mallet-Prevost
Washington, DC
01.2024 - 08.2024
  • Prepared clear, concise legal documents and summaries for international arbitration cases, ensuring effective communication with clients and court officials.
  • Managed document production and invoicing by organizing legal records, and ensuring all filings met court deadlines.
  • Streamlined database management by implementing a structured filing system, improving workflow efficiency, and accessibility of legal documents.

Fundraiser

Penn State Lion Line
State College, PA
10.2022 - 05.2023
  • Delivered persuasive presentations to alumni and corporate sponsors, securing donations averaging $12,000 monthly, and increasing matching gifts from $25 to $500.
  • Crafted compelling fundraising appeals, enhancing donor engagement, and support for university initiatives like THON.
  • Conducted donor prospect research by analyzing alumni giving trends and engagement history, exceeding monthly fundraising goals of $10,000.

Education

Bachelor of Arts - Global & International Studies

Pennsylvania State University
University Park, PA
05-2023

Associate of Applied Science - International Business

Pennsylvania State University
University Park, PA
05-2023

Skills

  • Communication: Strategic Planning, Media Relations, Public Speaking, Writing and Editing, Crisis Communication
  • Digital Tools: Social Media Management (Hootsuite, Buffer), SEO, Google Analytics, Canva, Adobe Creative Suite, and Trello
  • Research: Market Analysis, Competitor Insights, Data Reporting, and Audience Engagement Metrics
  • Languages: English (fluent), Arabic (fluent), Spanish (proficient), French (proficient)

Timeline

Marketing Analyst

Arab Social
12.2024 - Current

Paralegal

Curtis Mallet-Prevost
01.2024 - 08.2024

Business Development & Digital Marketing Specialis

Best Buy
06.2023 - 01.2025

Fundraiser

Penn State Lion Line
10.2022 - 05.2023

Bachelor of Arts - Global & International Studies

Pennsylvania State University

Associate of Applied Science - International Business

Pennsylvania State University

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Natalia Mohammed