Tasmiya Mitha
Richmond
Summary
Results-driven digital marketer with experience scaling brands through short-form video, organic social media growth, and data-driven content strategy. Proven track record managing multiple brand accounts and building content teams to generate inquiries, tours, and bookings through Instagram and TikTok marketing.
Overview
2
2
years of professional experience
Work History
Founder & Marketing Lead
Mithas Marketing Co.
12.2025 - Current
- Founded a digital marketing company to formalize and scale social media growth and lead-generation services for event and lifestyle brands.
- Built initial marketing systems and workflows by recruiting and coordinating content creators and social media support staff.
- Oversee strategy, performance tracking, and content execution across multiple client accounts.
Social Media Manager
Aviara Banquet Hall
11.2025 - Current
- Launched and managed organic social media strategy across Instagram and TikTok, producing 30 short-form videos that drove growth to nearly 1,000 TikTok followers.
- Generated approximately 40 inbound inquiries per month and 20 venue tours per month.
- Supported early-stage growth, contributing to 25 booked events between Nov 2025 and Jan 2026.
Social Media & Marketing Manager
Arabella Banquet Hall
11.2024 - Current
- Developed and executed an organic social media strategy across Instagram and TikTok with real-time event stories and near-daily video content.
- Generated approximately 100 inbound inquiries per month and 50 venue tours per month through organic social marketing.
- Managed the full lead funnel, including inquiry response, tour scheduling, and follow-up to increase booking conversions.
- Scaled marketing operations by hiring and managing a content team to support consistent weekend coverage and daily posting.
- Contributed to sustained demand growth, resulting in near-full weekend bookings throughout 2025 within one year of starting the role.
Founder & Brand Marketing Lead
Content In A Cup
07.2024 - Current
- Built and marketed a consumer beverage brand from concept, developing brand identity and digital presence to 1,100+ followers.
- Lead all marketing efforts, including content strategy, audience engagement, and brand positioning.
- Create lifestyle-focused short-form content promoting beverage products and pop-ups, generating up to 20K monthly views.
Founder & Content Marketing Strategist
Mithas Content Creator
12.2023 - Current
- Founder and scaled a content creation brand, growing an Instagram audience to 30,000+ followers within one year.
- Generated 20+ million total views, including a 11.7M-view viral video, through strategic filming, editing, and trend-driven storytelling.
- Create, edit, and publish high-performing short-form video content optimized for Instagram Reels and social platforms.
- Produce visually compelling, detail-oriented content aligned with brand identity and audience preferences.
- Analyze platform analytics to refine content strategy, driving 20+ monthly client inquiries.
Education
Bachelor of Science - Human Development
University of Houston
Houston, TX05-2025
Skills
- Short-Form Video Strategy (Reels, TikTok)
- Organic Social Media Growth
- Content Performance Analysis
- Visual Quality Control & Attention to Detail
- Trend & Algorithm Optimization
- Multi-Account Brand Management
Timeline
Founder & Marketing Lead
Mithas Marketing Co.
12.2025 - Current
Social Media Manager
Aviara Banquet Hall
11.2025 - Current
Social Media & Marketing Manager
Arabella Banquet Hall
11.2024 - Current
Founder & Brand Marketing Lead
Content In A Cup
07.2024 - Current
Founder & Content Marketing Strategist
Mithas Content Creator
12.2023 - Current
Bachelor of Science - Human Development
University of Houston