Tate Bethel
Sherman,TX
Summary
Creative and result-oriented Social Media Marketing Specialist with experience of 3+ years developing and implementing strategic content on social media platforms. Experienced in leveraging brand awareness, community engagement, and lead generation via data-driven social campaigns. Eager to contribute innovative thinking and digital expertise to a well-established Frisco-based marketing company with deep community roots and a legacy of very well doing.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
Modern Media Consulting
Dallas, TX
01.2023 - 02.2025
- Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Developed and implemented a comprehensive social media strategy for the company's products and services.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Devised results-driven strategies and roadmaps based on clients' needs.
Education
BBA - Marketing Management And Research
The University of Texas At Arlington
Arlington, TX05-2022
Skills
- Social Media Strategy
- Content Creation & Curation
- Paid Social Advertising (Meta, LinkedIn, TikTok)
- Analytics & Performance Reporting
- Community Engagement
- Influencer Outreach
- Brand Voice Development
- Tools: Hootsuite, Canva, Meta Business Suite, Buffer, Google Analytics, Adobe Creative Suite
Certification
- Meta Social Media Marketing Professional Certificate (Coursera)
- Google Analytics Certified
- Hootsuite Platform Certification
Community Involvement
- Volunteer Social Media Manager | Frisco Young Professionals Network
- Member | DFW Social Media Marketing Meetup
Timeline
Social Media Coordinator
Modern Media Consulting
01.2023 - 02.2025
BBA - Marketing Management And Research
The University of Texas At Arlington
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