TATE T. SHERMAN
Brooklyn,United States
Summary
Started as a copywriter, developed into a strategist, and now I'm both. Client categories include hospitality, CPG, non-profit, finance, media, fashion, and more. Deliverables range from brand positioning to communication campaigns. Approach is always the same: don't be boring.
Overview
12
12
years of professional experience
Work History
Senior Brand Strategist & Writer
RO NEW YORK
06.2016 - Current
- Company Overview: RO NEW YORK is a boutique branding and communications agency based in NYC specialized in luxury and hospitality
- Employ qualitative and quantitative methods including stakeholder interviews; trend mapping; white space definition; target consumer psychographics; focus groups; field research; secondary research
- Build and rebuild brand positioning via naming; architecture; unique differentiation; mission and vision; personality and voice; story and tagline
- Strategize, concept, and execute brand campaigns across variety of channels, such as OOH; TV; streaming; digital and social media; experiential activation
- Assist with pitch development and presentation, then oversee project development and handle high-level client communications
Brand Strategist & Writer
IMAGEMME
06.2012 - 06.2018
- Company Overview: Imagemme is a boutique branding agency based in NYC specialized in CPG
Education
MFA - Creative Writing
Columbia University
05.2012
Bachelor's - English and American Literature
Brandeis University
05.2012
Skills
- Research and Analysis
- Target Audience Identification
- White Space Articulation
- Brand Positioning
- Copywriting and Verbal Identity
- Communication Campaign
- Business Development
- Team Leadership
Portfolio
www.tatetsherman.com (password: portfolio)
Timeline
Senior Brand Strategist & Writer
RO NEW YORK
06.2016 - Current
Brand Strategist & Writer
IMAGEMME
06.2012 - 06.2018
Bachelor's - English and American Literature
Brandeis University
MFA - Creative Writing
Columbia University
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