TATIANA HERRERA
Columbia,Maryland
Summary
Special events professional prepared to create impactful and memorable experiences. Known for effectively managing all aspects of event planning, from concept to execution. Focused on team collaboration and achieving results. Skilled in logistics coordination and vendor management, with reliable and adaptable approach.
Overview
12
12
years of professional experience
Work History
Special Events Coordinator
University of Maryland - College of Education
03.2023 - Current
- Manage 8-9 signature events through-out academic year that promote College of Education's faculty work and create community amongst student/faculty/staff.
- Lead representative for College of Education at all Main Campus event initiatives.
- Manage event budgets and contract negotiations ranging from 10-30K per event.
- Manage third party vendor logistics.
- Update website for upcoming event information.
- Provide exceptional on-site support during events, addressing any issues promptly and professionally.
- Manage event RSVPs and attendee statistics via a university wide registration platform/ Google forms/Sign up genius.
- Create event invites and graphics on Canva and Photoshop for event promotions.
- Manage branded swag inventory and faculty/staff/students' swag request submissions.
- Staff events by maintaining roster of available personnel and reliable service providers.
- Enhance attendee satisfaction by meticulously planning and executing memorable special events.
Communications Analyst
USPS Office of Inspector General
12.2021 - 10.2022
- Managed and created social media strategy for IG, FB, LinkedIn, Twitter, and Youtube.
- Strategies encompassed monthly DEI topics, audit report releases, semi-annual reports, testimonial coverage promotions, or OIG agency news.
- Created 4-6 weekly posts for social media that showcased the agency's reports and initiatives.
- Created a monthly report for digital media tactics using Google Analytics to track social & website traffic.
- Managed 4-5 weekly audit report uploads on the agency website.
- Coordinated the approval process of new website content amongst various agency stakeholders.
- Collaborated with cross-functional teams to create cohesive messaging across all social platforms.
Experiential Marketing Project Manager
Montage Marketing Group
03.2020 - 11.2021
- Pitched, developed and managed a traffic box beautification project that incorporated an augmented reality experience in Denver and Seattle for NIH's All of Us Research Program.
- Managed 2 team members who assisted on the traffic box beautification project.
- Built partnerships with print vendors and digital augmented reality vendors to execute traffic box project.
- Facilitated communication with city municipalities and state highway administrations to execute the traffic box art installations in Denver and Seattle.
- Managed a 100k budget for the assigned projects.
- Lead social media strategy for the open art call associated with the traffic box project and post installation media announcement
- Created guidelines for the open art call that solicited artwork for this project.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing & Events Manager
Angelika Film Center and Cafe
03.2018 - 08.2019
- Managed digital marketing for 3 movie theaters in DC, VA, and in Manville, NJ
- Managed and created promotional content for social media that highlighted food & beverage specials, programming or events.
- Wrote and designed weekly e-blasts via Mailchimp for all theaters highlighting new movies, programs, in theater offers, and studio/third party paid content.
- Created weekly in-theater printed newsletters highlighting weekly movie selections and upcoming features.
- Fostered relationships with major motion studios for on-site promotions and movie specific marketing campaigns both on-site and via social media.
- Maintained inventory of all in-theater marketing collateral and created any necessary signage to promote special deals.
- Scheduled weekly trailers for movies based on studio and corporate requests.
- Managed movie poster inventory.
- Enhanced community partnerships within Mosaic District by collaborating on special offers or cross promotions.
- Managed all RFP inquiries for theater rentals at all three locations.
- Increased theater rental profits by re-evaluating rental rates based off competitor research at other regional theaters in the area.
- Created quotes, processed payments, executed events, delegated event staff, and invoiced clients for events.
- Provided exceptional customer service and sales expertise on theater tours for prospective clients.
- Oversaw 8 monthly private events totaling over $10,000 a month in additional revenue.
- Upheld the integrity of the Angelika brand by carefully selecting 3rd party events held at the theaters.
- Coordinated and conducted tech runs for events that required AV testing.
- Represented Reading International Inc any regional public relations and media inquiries.
- Provided marketing support for select 3rd party events that took place at our theaters.
Marketing and Events Coordinator
Peterson Companies - National Harbor
01.2016 - 08.2017
- Managed digital content displayed on the main public facing jumbo screen and trained personnel on screen operations.
- Managed display of contracted sponsorship advertisements on all other digital assets across National Harbor.
- Created a cohesive and efficient social media strategy plan and editorial calendar for National Harbor's Twitter, Facebook, Instagram, and periscope sites.
- Managed social content via Hootsuite.
- Developed modern content for social media channels including short promotional videos through iMovie, Go-Pro studio, Animoto, Adobe Spark and Adobe After effects
- Created new branded and engaging signage for the property on a seasonal basis.
- Managed internal and public photo library assets through Photoshelter.
- Supported visual marketing efforts with photography of new tenants and National Harbor led events.
- Updated website pages on National Harbor website through WordPress.
- Supervised weekly fitness classes on site.
- Coordinated communications between different departments to plan event logistics.
- Curated and managed weekly public movie nights for Movies on the Potomac.
- Coordinated performers and logistics for Summer Fridays and Salute the Sunset Saturday concert series.
- Generated contracts, collected COIs, W2s, and License Agreements for all onsite entertainment personnel.
Production Coordinator
ABC 7 News/ Channel 8
01.2013 - 07.2014
- Shadowed field reporters during their news gathering process
- Provided on-set floor directing for 6 shows a day, and led anchors and guests to appropriate cameras and microphones during daily live newscasts
- Checked that production equipment was fully operational before the start of all newscasts and assisted in daily set production transitions for scheduled shows
- Operated teleprompters, distributed scripts to anchors and controlled graphics during live newscasts
- Trained and coached new production assistants that joined
Education
B.A. - COMMUNICATIONS
MARYMOUNT UNIVERSITY
McLean, VA05.2013
Skills
- Microsoft Suite
- Zoom
- Work Management platforms such as Slack/Asana/Wrike
- Bilingual: English/Spanish
- Public art installation/exhibits
- Project Management
- Adobe Photoshop/InDesign
- Mailchimp/Constant Contact
- Social Media Management
- Google Analytics
- Video/Photography
- Event Marketing
- Visual Artist
- Onsite Execution
- Vendor negotiation
- Venue Selection
Timeline
Special Events Coordinator
University of Maryland - College of Education
03.2023 - Current
Communications Analyst
USPS Office of Inspector General
12.2021 - 10.2022
Experiential Marketing Project Manager
Montage Marketing Group
03.2020 - 11.2021
Marketing & Events Manager
Angelika Film Center and Cafe
03.2018 - 08.2019
Marketing and Events Coordinator
Peterson Companies - National Harbor
01.2016 - 08.2017
Production Coordinator
ABC 7 News/ Channel 8
01.2013 - 07.2014
B.A. - COMMUNICATIONS
MARYMOUNT UNIVERSITY
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