Tatum Harris
Kerrville
Summary
Dynamic marketing professional with a proven track record at Coca-Cola, and Sport Coffee LLC, specializing in creative direction and marketing analytics. Expert in developing impactful strategies that enhance brand visibility and drive engagement. Strong problem-solving abilities and a keen eye for competitive analysis have consistently led to successful campaigns and increased market presence. Versed in international Marketing strategies and plans through educational experience in study abroad program.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
Sport Coffee
Stamford, CT
01.2025 - Current
- Developed marketing strategies to enhance brand awareness and drive customer engagement.
- Conducted market research to identify trends and inform business development initiatives.
- Assisted in the creation of marketing materials and promotional campaigns for product launches.
- Collaborated with cross-functional teams to support sales efforts and align marketing objectives.
- Monitored competitor activities and analyzed data to refine marketing approaches effectively.
- Supported execution of digital marketing campaigns across various platforms, enhancing online presence.
- Engaged with stakeholders to gather feedback and improve overall marketing strategies and initiatives.
- Optimized digital marketing efforts by utilizing SEO, SEM, and social media strategies for maximum exposure.
- Conducted market research to identify growth opportunities and drive strategic planning decisions.
Marketing Intern
Sport Coffee
Stamford, CT
05.2025 - 06.2025
- Developed engaging content for social media platforms to enhance brand visibility.
- Assisted in executing social media campaigns, aligning with overall marketing strategies.
- Supported the management of social media accounts, ensuring timely responses to inquiries.
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
Marketing Manager
Coca-Cola
Atlanta, GA
01.2022 - 12.2023
- Managed budget allocation for marketing initiatives, ensuring effective resource utilization.
- Mentored junior marketing staff, fostering skill development and enhancing team performance.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Marketing Assistant
The Hershey Company
Bentonville, AR
01.2020 - 01.2022
- Proofread marketing collateral ahead of printing to eliminate errors.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Spearheaded development of content calendar, ensuring consistent and timely publication of marketing materials.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
- Optimized advertising spend by monitoring performance and adjusting tactics as necessary, maximizing ROI.
- Organized and executed promotional events to strengthen community relations and brand awareness.
Education
Bachelor of Arts - Marketing
University of Arkansas
Fayetteville, Arkansas, AR05-2030
Bachelor of Arts - Marketing
University of Arkansas
Fayetteville, Arkansas, AR05-2030
No Degree - Marketing
University of Arkansas Study Abroad (University of Sussex)
Brighton, United Kingdom05-2028
Skills
- CRM management
- Creative direction
- Content strategy
- Marketing analytics
- Media planning
- Influencer marketing
- Competitive analysis
- Multicultural marketing
- Problem-solving abilities
- Critical thinking
- Public relations
- Analytical thinking
Accomplishments
- Achieved two year CAGR of 20% for Hershey seasonal portfolio through effectively executing robust on-line and shopper marketing campaigns .
- Collaborated with team of eight brand leaders and managers at Coca-Cola in the development of marketing campaign for Project Star (New Pro-Biotic Soda Simply) .
- Achieved successful and on time launch date by completing Social Media and On-line marketing campaign for Sport Coffee LLC launch of new Sport Shake with accuracy and efficiency.
- Team Leader of three during study abroad program International Marketing Project achieving perfect score of 100% on project gold. (Global Social Media Tactics)
Affiliations
- Member of American Marketing Association
- Member of Association of International Product Marketing & Management (AIPMM)
- Member Insights Association; Dedicated to marketing research and data analytics
Certification
- OMCP (Online Marketing Certified Professional)
- Google Analytics 4 (GA4) Certification, tracking, ROI, and user behavior
- Hubspot Content and Inbound (Content Marketing Certified)
Hershey Presidents Cup Recipient
Winner of Hershey's President Cup annual award granted to internal sales and marketing individuals who achieve exemplary results. Executed on time and within budget seasonal on-line and shopper marketing marketing campaigns for all major seasons of Halloween, Holiday, Valentines, and Easter. Results achieved 20% year over year sales growth through activation of campaigns.
Timeline
Marketing Intern
Sport Coffee
05.2025 - 06.2025
Director of Marketing and Business Development
Sport Coffee
01.2025 - Current
Marketing Manager
Coca-Cola
01.2022 - 12.2023
Marketing Assistant
The Hershey Company
01.2020 - 01.2022
Bachelor of Arts - Marketing
University of Arkansas
Bachelor of Arts - Marketing
University of Arkansas
No Degree - Marketing
University of Arkansas Study Abroad (University of Sussex)