Tavi Fulkerson

• Founded the company in 1983, to serve as a public relations agency for companies needing publicity services.
• Directed all aspects of the public relations (PR) work required by clients including the design of publicity campaigns and the training of staff in the execution of these PR programs.
• Responsible for new business development to garner new clients and directed the writing of new business proposals and contracts.
• Monitored company's business growth to ensure company remained profitable and initiated staff incentive programs.
• Led strategic initiatives to enhance and drive agency growth in areas that include sponsorship and partnership sales which became the main focus of The Fulkerson Group from 1989 on.
• Developed an extensive roster of clients that reflected most of Detroit's largest events and trained staff to provide sponsorship sales and fulfillment services.
• Directed staff how to streamline event sales processes, improve client and sponsor fulfillment and maintain clients over decades.
• Continued to seek out large-scale event and promotional clients that fit the strategic and focused business model of the agency.

Sole practitioner working on a freelance basis. Work included writing a weekly newspaper column for the Ann Arbor hosting a weekly nationally syndicated cable television show, conducting voice-over commercial work and servicing clients with an emphasis on public relations and event programs.

• Curated rock n' roll playlists, building a significant morning show audience in Ann Arbor and Ypsilanti, Michigan.
• Conducted live interviews with local artists, influencers and community leaders, promoting cultural events and enhancing community connection.
• Served as Promotional Director at WIQB and was responsible for designing, developing and servicing events that would increase the radio station's listenership.
• Collaborated with other radio staff members to coordinate and co-host area concerts and assist with on-site staffing needs.