Tawanya Herbert
Summary
Dynamic leader with 15+ years of professional experience in consultative sales, building collaborative relationships, and developing efficient project strategy. Passionate about forging a more equitable nation through leadership in advocacy and outreach, while delivering impactful and strategic campaign communications.
Overview
7
7
years of professional experience
Work History
Business Development Manager
Advance1 Staffing
08.2016 - 07.2023
- Generated new business opportunities by proactively identifying and engaging potential clients
- Developed network of contacts and clients to increase number of active requisitions and partnerships
- Negotiated contract terms and communicated with key stakeholders to ensure satisfaction and to improve retention
- Served as liaison between candidates, hiring managers and client partners
Finance Assistant, Communications Partner
ADLCC
07.2022 - 11.2022
- Created compelling digital, SMS, social media, and mailer communications to increase donor contributions and constituent engagement
- Developed and implemented comprehensive communication strategies to increase candidates' visibility
- Identified, solicited, and nurtured donor relationships of 10,000 plus donor database
- Established and managed candidate call time lists, goals, and fundraising activities
- Conducted research to contact and track 200-300 donors daily and increased donor contributions by 40% over previous quarter
- Collaborated with cross-functional teams to ensure consistent messaging across channels
Clyburn Fellow
Congressman James E Clyburn
12.2021 - 01.2022
- Developed proficiency with NGP/Votebuilder for recruiting, and tracking of voters and volunteers
- Created fundraising strategy (Finance Plan and Communications Strategy) for expanding donor networks and sources
- Executed campaign strategy and vote goals
- Developed messaging and crafted content for constituent outreach
Finance Director Cohort
Arena
03.2021 - 04.2021
- Designed finance plan for projected income and developing robust donor sources
- Utilized email, SMS, website, and digital ad fundraising tools
- Formulated donor strategy to capitalize on rapid response opportunities
Organizer
SCDP Coordinated Campaign, Harrison For US Senate
08.2020 - 11.2020
- Managed writing, production and sending of email and SMS communications to engage constituents that increased volunteer participation by 55%
- Implemented relational organizing plans to mobilize volunteers and foster supportive team culture
- Utilized NGP/Votebuilder to recruit, track and train volunteers-field and digital organizing program
Digital Strategist Cohort
National Democratic Training Committee
01.2020 - 03.2020
- Developed comprehensive digital plan to generate compelling, effective digital content
- Created motivating materials to improve fundraising strategy and to reach campaign fundraising goals
- Created digital content (candidate website, ads, email outreach)
- Created digital content calendar to track and schedule candidate activity and engagement
Volunteer Leader
Cory Booker For President
03.2019 - 01.2020
- Wrote scripts for text and phone banks
- Recruited, trained and managed dvolunteers for robust field organizing and mobilization
- Cultivated strong relationships between constituents, campaign staff, and local leaders
Education
Bachelor of Science - Exercise and Sport Science, Community Health Education
Iowa State University
Ames, IASkills
- Messaging Strategy and Rapid Response
- Social Media Content Development
- Public and Media Relations
- Business Development
- Press Kits
- Strategic Partnerships and Networking
- Client Relationship-Building
- Sales Leadership
- Account Management
- Team Leadership
- Staff Management
- Target Segmentation
- Fundraising and Donor relations
- Training and Development
Timeline
Finance Assistant, Communications Partner
ADLCC
07.2022 - 11.2022
Clyburn Fellow
Congressman James E Clyburn
12.2021 - 01.2022
Finance Director Cohort
Arena
03.2021 - 04.2021
Organizer
SCDP Coordinated Campaign, Harrison For US Senate
08.2020 - 11.2020
Digital Strategist Cohort
National Democratic Training Committee
01.2020 - 03.2020
Volunteer Leader
Cory Booker For President
03.2019 - 01.2020
Business Development Manager
Advance1 Staffing
08.2016 - 07.2023
Bachelor of Science - Exercise and Sport Science, Community Health Education
Iowa State University
Similar Profiles
Brantley HerbertBrantley Herbert
Senior Business Development Specialist at Advance1 StaffingSenior Business Development Specialist at Advance1 Staffing
ROBERT D. BENARDROBERT D. BENARD
Forklift Operator/Driver at Accurate Staffing, MS-IL Staffing, Prologitix Staffing, Geodis, GNC, ChewyForklift Operator/Driver at Accurate Staffing, MS-IL Staffing, Prologitix Staffing, Geodis, GNC, Chewy
Emily ClaudioEmily Claudio
Bursar/Accounts Receivable at Staffing Agency- Creative Financial Staffing— University of HartfordBursar/Accounts Receivable at Staffing Agency- Creative Financial Staffing— University of Hartford
Taheri KothariTaheri Kothari
Business Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAEBusiness Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAE
Muhammed HassanMuhammed Hassan
Senior Business Development Manager Engineer, Senior Business Development Manager at Muhammed HassanSenior Business Development Manager Engineer, Senior Business Development Manager at Muhammed Hassan