Taylor Forston
Port St. Lucie,FL
Summary
Charismatic and goal-oriented sales executive with 20+ years of experience in leading high-performing teams and driving revenue growth. Exceptional communicator with a talent for building trusted client relationships, motivating teams, and fostering a culture of accountability and collaboration. Known for integrity, approachability, and delivering consistent results through people-first leadership.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Zone Sales Leader - Operations Sales Leader - Market Sales Leader - Route Sales Professional
Bimbo Bakeries USA
01.2018 - Current
- - Lead a team of 2 Operations Sales Leaders and 7 Market Sales Leaders, overseeing 145 routes
- - Drove sales performance and increased zone profitability through strategy, labor control, and compliance
- - Promoted 3 times within 2 years for exceeding expectations in leadership and growth
- - Recruited and onboarded top-tier Route Sales Professionals and Independent Business Partners
- - Fostered a collaborative and positive team environment focused on results and recognition
- - Named Florida MVP Operational Sales Leader for 2024
Independent Business Partner, Bimbo Bakeries USA
Forston Group LLC
01.2016 - 01.2018
- - Grew route sales by 33% in two years while keeping shrink rate at 3% (below 5% goal)
- - Built strong store relationships through demos, product launches, and proactive communication
- - Managed inventory with short product cycles while maintaining high freshness and availability
Owner, Snyders Lance
Forston Group LLC
01.2009 - 01.2016
- - Expanded route business by 42% over seven years through service consistency and value delivery
- - Maintained stale product percentage below 2% by optimizing ordering and merchandising
- - Secured in-store display opportunities and promotions via relationship selling
Education
Diploma - undefined
Eau Gallie High School
Melbourne, FL01.2004
Skills
- - Sales Leadership
- - Team Building & Training
- - Route & Territory Management
- - Relationship Management
- - Talent Acquisition & Mentoring
- - Emotional Intelligence
- - Strategic Planning & Execution
- - Expense & Inventory Control
- - CRM & Sales Analytics
- - Food Safety Compliance
Certification
- - Smith System Safety Driving
- - I Speak Class Part 1
- - American Red Cross First Aid/CPR/AED
Leadership Highlights
- - Promoted 3 times in under 2 years due to exceptional performance and leadership
- - Developed and led a high-performing sales team that exceeded quarterly targets by 15%+
- - Recognized for building a positive, accountable team culture that reduced turnover
- - Mentored 5+ team members into leadership roles, creating a sustainable talent pipeline
- - Built strong client and retail relationships that secured preferred vendor status
Timeline
Zone Sales Leader - Operations Sales Leader - Market Sales Leader - Route Sales Professional
Bimbo Bakeries USA
01.2018 - Current
Independent Business Partner, Bimbo Bakeries USA
Forston Group LLC
01.2016 - 01.2018
Owner, Snyders Lance
Forston Group LLC
01.2009 - 01.2016
Diploma - undefined
Eau Gallie High School