Taylor Lutz
Columbus,Ohio
Summary
To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
5
5
years of professional experience
Work History
Client Strategist
Gannett
12.2018 - Current
- Partner with sales team to provide corporate level & local level clients with data-driven marketing recommendations.
- Research and analyze industry & market trends and audience segmentation to inform marketing strategies.
- Scale marketing strategies for multi-location brands to implement at a national corporate level and the local franchisee level.
- Partner with multiple departments to develop informed & innovative strategies.
- Assisted in generating over $3.7M in sold revenue in 2022.
- Gained strong leadership skills by managing projects and training new team members.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Education
MBA - Marketing
Youngstown State University
Youngstown, OH09.2024
Bachelor of Science in Business Administration - Marketing
University of Dayton
Dayton, OH05.2018
Skills
- Advertising Strategies
- Customer Segmentation & Consumer Behavior
- Efficient in audience segmentation platforms
- Market Research and Analysis
- Cross-Functional Team Collaboration
- Sales Training & Experience
- Operate Google & Microsoft programs quickly and efficiently
- Flexible and Adaptable
- Organization and Time Management
- Project Coordination
Leadership Experience
- Lead Strategist - Analyzed raw data to build a vertical study to help clients understand new trends or audiences in Home Improvement.
- Corporate Vendor - Attended conference as a vendor for a corporate client & networked with potential franchisee clients.
- Trainer - Trained & coached new team member on procedures & relevant platforms.
- Detail-oriented - Identified a problem within a report on 3rd party research platform and assisted the team on creating a new report
Timeline
Client Strategist
Gannett
12.2018 - Current
MBA - Marketing
Youngstown State University
Bachelor of Science in Business Administration - Marketing
University of Dayton
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