Taylor Mars
Tallahassee,FL
Summary
Creative and analytical Marketing and Social Media Coordinator with a strong background in market research, social media management, and community outreach. Proficient in collaboration with cross-functional teams, creation of digital and physical promotional assets, and a drive for perfection.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Camp MoJo's
02.2022 - Current
- Managed and optimized social media advertising campaigns on various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to achieve specific KPIs (e.g., CPC, CTR, ROAS)
- Conducted consumer data analysis on products to assist with promotional campaigns, such as Google Analytics, SemRush, and HubSpot
- Improved social media engagement on Instagram by 75% and Facebook by 80% by implementing interactive posts, while collaborating with local businesses and organizations
- Networked with local organizations and non-profits, resulting in establishment of new and lasting partnerships and relationships
Marketing and Communications Assistant
Amerfirst Home Mortgage
04.2019 - 06.2021
- Generated 60% more leads through social media campaign and SEO generated by targeting, messaging, and calls-to-action
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram
- Designed dynamic digital assets and media for promotional events, product roll-outs, and announcements
- Maintained company calendar and internal email marketing campaigns
Education
Bachelor of Science - Business- Marketing
Florida State University
Tallahassee, FL12.2022
Skills
- Adobe Creative Suite
- SEO and Site Analytics Research
- Social Media Management
- SalesForce CRM
- Community Outreach
- Copywriting
- Database Management
- SEM management
Timeline
Marketing Coordinator
Camp MoJo's
02.2022 - Current
Marketing and Communications Assistant
Amerfirst Home Mortgage
04.2019 - 06.2021
Bachelor of Science - Business- Marketing
Florida State University
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