Taylor McMAHAN
Salisbury,MD
Summary
Results-driven marketing professional skilled in digital marketing, content creation, and project oversight. Successfully developed and implemented marketing campaigns that increased brand visibility and fostered strong community partnerships, aligning with organizational goals with a lifelong passion and love for the Motocross Racing Industry.
Marketing professional with passion for delivering impactful marketing solutions and driving brand success. Extensive experience in developing comprehensive marketing strategies and executing high-impact campaigns. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.
Overview
7
7
years of professional experience
Work History
Marketing Director
Delmarva PowerSports
Salisbury, MD
06.2025 - Current
- Developed and implemented 4-5 targeted marketing campaigns per month to increase brand awareness.
- Photograph, Video, and Listings for 10-15 new Inventory/Units Per Week
- Analyzed market trends and customer preferences to inform product positioning strategies.
- Collaborated with cross-functional teams to enhance promotional efforts and drive sales growth.
- Managed 4 social media platforms, optimizing content for audience engagement and reach for each.
- Videography, Photography, Editing, Graphic Design, & Web Management
- Assisted in organizing events and promotions to boost customer interaction and loyalty.
- Created engaging marketing materials aligned with brand messaging and company goals.
- Built strong relationships with industry professionals and influencers.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
Mixed Martial Arts Instructor
410 Academy
Salisbury, MD
02.2019 - Current
- Developed and implemented training programs for diverse skill levels in mixed martial arts.
- Mentored junior instructors, enhancing teaching techniques and student engagement.
- Evaluated students' progress, providing constructive feedback to improve performance.
- Organized and led workshops to promote advanced techniques and strategies in martial arts.
- Fostered a supportive learning environment that encouraged personal growth and discipline among students.
- Established strong community partnerships with schools and local businesses to promote the growth of the MMA program.
Personal Trainer
SBY MMA & Fitness
Salisbury, MD
05.2022 - 06.2024
- Conducted assessments to evaluate client progress and adjust training plans accordingly.
- Led group fitness classes, fostering an engaging and motivating environment for participants.
- Educated clients on nutrition and wellness strategies to complement their fitness goals.
- Developed personalized training programs to enhance client fitness and performance levels for over 35 clients
Education
High School Diploma -
James M Bennett
Salisbury05.2018
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
- Story Telling (Visualization & Art)
- Project Passion
- Film & Photography
- Content creation
- Sales expertise
- Marketing campaign development
- Branding
- Media relations
- Marketing analytics
- Key decision making
- Innovation
- Project oversight
- Social media marketing
Accomplishments
Professional MMA Fighter
5x Regional Amateur MMA Champion
Over 8 years of Photography, Videography, and Graphic Design experience
Timeline
Marketing Director
Delmarva PowerSports
06.2025 - Current
Personal Trainer
SBY MMA & Fitness
05.2022 - 06.2024
Mixed Martial Arts Instructor
410 Academy
02.2019 - Current
High School Diploma -
James M Bennett