Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Temilayo Bada

Edinburg

Summary

Versatile Healthcare and Marketing Professional with 7+ years of experience spanning digital marketing automation, healthcare revenue cycle management, and patient services. Proven success in leading email/SMS campaigns using Salesforce Marketing Cloud, HTML, and SQL; managing patient account reconciliation in Epic; and delivering high-quality customer service in fast-paced healthcare environments. Adept at process optimization, compliance adherence, and cross-functional collaboration, with a track record of improving engagement, accuracy, and operational efficiency.

Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.

Overview

11
11
years of professional experience
6
6
Certifications
1
1
Language

Work History

Healthcare Services Representative

Carenet Health
01.2023 - 01.2025
  • Coordinate patient appointments, ensuring timely follow-ups and accurate scheduling.
  • Address patient inquiries, resolving issues related to appointments and insurance.
  • Update patient records and confirm insurance eligibility using various software.
  • Resolve scheduling conflicts, improving service delivery and patient satisfaction.
  • Educate patients on health plans, significantly enhancing understanding and satisfaction.
  • Utilized data analysis to pinpoint trends in patient inquiries, leading to proactive service adjustments and measurable improvements in patient experience.
  • Developed a tracking system for patient appointments, improving accuracy and ensuring timely follow-ups while minimizing scheduling errors.
  • Fostered a welcoming environment by addressing patient inquiries clearly, contributing to high satisfaction levels and adherence to service-level agreements.
  • Cultivated a compassionate atmosphere by actively listening to patient concerns, fostering trust and enhancing overall patient satisfaction.
  • Analyzed patient feedback data, identifying key service gaps and implementing targeted improvements that significantly enhanced the patient experience.

Digital Marketing Specialist

Carenet Health
01.2020 - 01.2022
  • Developed and deployed targeted digital marketing campaigns across email, SMS, and other channels, increasing patient engagement and appointment attendance rates.
  • Managed Salesforce Marketing Cloud campaigns, creating segmented lists and personalized messaging using HTML, AMPScript, and SQL queries.
  • Conducted A/B testing to identify the most effective subject lines, content layouts, and calls-to-action.
  • Collaborated with compliance and brand teams to ensure campaigns met CAN-SPAM, HIPAA, and accessibility standards.
  • Produced performance reports and insights to guide future campaigns, resulting in a 15% lift in engagement rates.
  • Maintained campaign calendars and ensured timely delivery of marketing assets.

Marketing Automation & Email Development Manager

A&R Group Ltd
01.2019 - 01.2020
  • Led the strategy, development, and execution of personalized customer journeys in Salesforce Marketing Cloud.
  • Designed responsive HTML email templates and dynamic content blocks using AMPScript for personalized messaging.
  • Managed a team of developers and designers, delegating tasks, reviewing code, and providing mentorship.
  • Collaborated with brand and creative teams to maintain consistency in design and tone across campaigns.
  • Oversaw QA testing and multi-client rendering checks to ensure flawless execution across devices and email clients.
  • Streamlined development processes, reducing campaign production time by 25%.
  • Monitored KPIs and implemented optimizations that improved open and click-through rates.

Healthcare Revenue Cycle Specialist

Reliance Health
01.2014 - 01.2016
  • Managed patient account reconciliation in Epic, ensuring accurate allocation of payments, allowances, and write-offs.
  • Interpreted Explanation of Benefits (EOB) and Remittance Advice (RA) documents to coordinate benefits and resolve discrepancies.
  • Researched and resolved unapplied cash balances, preventing inappropriate refunds.
  • Collaborated with insurance providers and internal teams to reduce outstanding credit balances by streamlining processes.
  • Prepared reports for leadership on revenue trends, payment delays, and reconciliation outcomes.
  • Maintained compliance with organizational policies and federal regulations for healthcare billing.
  • Provided training to junior staff on Epic workflows and payment posting procedures.

Education

Masters of Science - Cybersecurity Technology

University of Maryland-College Park
College Park, Maryland
01.2018

Bachelors of Science - Engineering Physics

Obafemi Awolowo University
01.2009

Skills

  • Salesforce Marketing Cloud
  • Journey Builder
  • HTML
  • SQL
  • SSJS Development
  • Email/SMS Campaign Design
  • Healthcare Billing
  • Refund Processing
  • Appointment Scheduling
  • Patient Communication
  • Coordination of Benefits
  • EOB & RA Interpretation
  • Compliance
  • Revenue Cycle
  • Cash Application Reconciliation
  • Data-Driven Marketing
  • Performance Analytics
  • Microsoft Office Suite
  • Customer Service
  • Call Center Operations

Certification

Google Analytics for Beginners - Google Analytics Academy

Accomplishments

  • Customer Relations - Earned highest marks for customer satisfaction, company-wide.
  • Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
  • Monetary Transactions - Handled cash, check, credit and automatic debit card transactions with 100% accuracy.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.

Timeline

Healthcare Services Representative

Carenet Health
01.2023 - 01.2025

Digital Marketing Specialist

Carenet Health
01.2020 - 01.2022

Marketing Automation & Email Development Manager

A&R Group Ltd
01.2019 - 01.2020

Healthcare Revenue Cycle Specialist

Reliance Health
01.2014 - 01.2016

Bachelors of Science - Engineering Physics

Obafemi Awolowo University

Masters of Science - Cybersecurity Technology

University of Maryland-College Park

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