Tera Garcia Davis
Director Of Wellness Journeys
Houston,TX
Summary
Experienced wellness management professional with comprehensive experience in overseeing spa operations and enhancing client satisfaction. Strong focus on team collaboration and adaptability, ensuring seamless service delivery. Expertise in staff training, wellness program development, and budget management. Known for fostering positive, results-driven environment.
Overview
10
10
years of professional experience
Work History
Director of Wellness
Balance Life Wellness
07.2022 - 06.2025
- Introduced comprehensive wellness solutions to HR managers, applied targeted branding techniques achieving a 25% growth in first-year earnings.
- Developed and managed wellness training program for team members. Increased staff productivity through effective training and performance evaluations by 15%.
- Created and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
- Managed payroll processes, adhering to budget guidelines while maintaining adequate staffing levels at all times.
- Conducted regular performance evaluations, providing constructive feedback to enhance employee development.
- Established strong relationships with vendors for better product pricing and quality.
Clinic Director
Massage Envy Spa
08.2019 - 06.2022
- Managed day-to-day business and clinical activities by establishing sales goals, objectives, standards of performance and policies and procedures when managing 1M annual budget.
- Created strategies to meet KPI's in various profit centers as set forth in budget. Exceeded membership, service hours and retail sales goals in first 90 days.
- Developed high-achieving spa sales team by setting clear expectations, providing ongoing training and reviewing performance regularly to empower team members to improve and grow.
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to staff.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Marketing Director
TGM Marketing
11.2015 - 08.2019
- Established, initiated and optimized marketing strategies based on company targets, product specifications, market data, and budget factors. Increased revenue by 20% from previous year.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Developed innovative marketing and PR strategies.
Education
Masters Business Administration - Marketing
Clark Atlanta University
Atlanta, GASkills
Key decision making
Operations management
Staff management
Strategic planning
Client relationship management
Team leadership
Relevant Experience
Marketing Manager
Hilton Atlanta
Atlanta, GA
- Effectively managed cross-functional loyalty efforts to drive enrollment growth and increase share of engagement for existing members that motivate customer behavior. Improved customer experience engagement by 25%.
- Developed strong understanding of competitive landscape to ensure appropriate management and execution of branding messaging in each market segment.
- Executed strategic marketing plans, key business priorities and initiatives for brand, and presented to hotel executives.
- Elevated brand awareness by developing and implementing strategic public relations campaigns.
- Developed and executed targeted marketing plans for optimal market penetration and revenue growth.
Timeline
Director of Wellness
Balance Life Wellness
07.2022 - 06.2025
Clinic Director
Massage Envy Spa
08.2019 - 06.2022
Marketing Director
TGM Marketing
11.2015 - 08.2019
Masters Business Administration - Marketing
Clark Atlanta University
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