TERESA PEACHEY
San Jose,CA
Summary
Proactive and achievement-oriented marketing program manager with 15 years of experience in strategic marketing and campaign management. Seeking to leverage expertise in event planning and execution as a marketing events manager. Recognized for consistently achieving exceptional ROI through the implementation of innovative strategies and effective project management. Demonstrated ability to foster partnerships and consistently deliver measurable results.
Overview
15
15
years of professional experience
Work History
MARKETING PROGRAM MANAGER, TECHNOLOGY PARTNERS
Palo Alto Networks (Contract)
2022.01 - 2024.03
- Spearheaded the production and management of 10 virtual events per quarter, including webinars and workshops, to drive targeted demand generation and engagement
- Strategically planned and executed high-impact participation in 5 live partner events per year, enhancing booth lead engagement and maximizing networking opportunities
- Designed and implemented joint demand generation programs with technology partners, optimizing budgets for superior ROI
- Developed compelling content for partner collateral and presentations, maintaining high standards of quality and consistency
- Monitored and reported on campaign performance, contributing to detailed monthly reports and QBR slides that highlighted success metrics
SENIOR ACCOUNT AND PROJECT MANAGER
Envision Technology Marketing Group Inc.
2016.05 - 2021.10
- Managed diverse marketing projects, ensuring timely delivery and adherence to budget while aligning with client objectives
- Created detailed project plans for various marketing projects, defining timelines, milestones, and deliverables to ensure smooth execution
- Delegated project tasks to copyeditors, writers, and designers based on their strengths, skill sets, and experience levels, fostering collaborative and efficient workflow
- Upheld brand integrity and consistent messaging across all client projects, adhering closely to individual brand guidelines and maintaining high standards of quality
- Provided clients with regular updates on project status, including progress reports and budget adjustments, ensuring transparency and satisfaction
- Proven expertise in organizing and managing project workflows, establishing and managing timelines, developing clear project scopes, and handling various project demands effectively.
SR. EMAIL MARKETING PROGRAM MANAGER
Adobe Systems Inc. (Contract)
2015.01 - 2016.04
- Collaborated with marketing teams and agencies to execute global email programs, enhancing engagement
- Managed renewal and win-back email campaigns to improve membership retention and subscription rates
- Defined data segments, localizations, and tracking codes to meet program objectives
- Coordinated with EMEA agencies to ensure localized, tested, and deployed emails
- Led cross-functional teams to optimize email marketing, increasing customer retention by 15%.
CORPORATE AWARENESS PROGRAM MANAGER
BMC Software (Contract)
2013.11 - 2014.12
- Oversaw marketing program initiatives aimed at enhancing corporate awareness through well-executed programs and campaigns
- Collaborated with media vendors to create and distribute event-related assets, optimizing content placement and visibility
- Coordinated with multiple marketing departments to ensure seamless integration and execution of brand awareness programs, increasing overall engagement.
MARKETING CAMPAIGN MANAGER
Oracle Corporation
2009.01 - 2013.11
- Created and executed marketing campaigns that drove growth and increased brand awareness
- Planned and executed diversified marketing programs, such as webinars, third party lead generation programs, direct mail, and online programs to generate leads
- Led virtual team conferences to collaborate with other departments on integrated marketing campaigns
- Analyzed performance metrics from demand generation campaigns to refine strategies and improve future ROI.
Education
BACHELOR OF SCIENCE: BUSINESS ADMINISTRATION -
California Polytechnic State University
San Luis Obispo, CA06.1995
Skills
- Adobe Experience Manager
- Allocadia
- Ariba
- Asana
- Demandbase
- Google Suite
- Knak
- MS Office Suite
- On24
- SFDC
- Slack
- Smartsheet
- Splash
- Workfront
- Zoom
Timeline
MARKETING PROGRAM MANAGER, TECHNOLOGY PARTNERS
Palo Alto Networks (Contract)
2022.01 - 2024.03
SENIOR ACCOUNT AND PROJECT MANAGER
Envision Technology Marketing Group Inc.
2016.05 - 2021.10
SR. EMAIL MARKETING PROGRAM MANAGER
Adobe Systems Inc. (Contract)
2015.01 - 2016.04
CORPORATE AWARENESS PROGRAM MANAGER
BMC Software (Contract)
2013.11 - 2014.12
MARKETING CAMPAIGN MANAGER
Oracle Corporation
2009.01 - 2013.11
BACHELOR OF SCIENCE: BUSINESS ADMINISTRATION -
California Polytechnic State University
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