Terri Howard
Tempe,AZ
Summary
Marketing advertising executive managing brands across diverse industries including Automotive, CPG, Pet Insurance and Construction. Parlayed experience in retail and real estate sales. Detail oriented team player with excellent client management and customer service abilities. Handles multiple projects simultaneously with a high degree of accuracy.
Overview
23
23
years of professional experience
Work History
Sales, Sales Management
Michelle Farmer Collaborate
01.2021 - 12.2022
- Launched MFC luxury-branded store with Biltmore Resort Group.
- Worked with leadership via merchandising & color blocking to showcase capsule collections.
- Developed strong relationships with clients for repeat business, leading to a consistently high client retention rate.
Residential Real Estate Agent
Freedom First Properties
01.2018 - 12.2021
- Represented buyers/sellers in OC and Palm Desert in the sale of their residence.
- Managed $1.5MM plus portfolio in STVR market.
- Increased sales volume by building strong relationships with clients and understanding their unique needs.
- Maximized property exposure by utilizing advanced marketing techniques, including drone photography and targeted advertising campaigns.
Real Estate Sales
Marriott Vacation Club
01.2017 - 12.2018
- Sold deeded vacation ownership points for Marriott International travel - including flagship properties, cruises and safaris - targeting first time buyers, vacation owners and Marriott legacy owners.
- Utilized cutting-edge technologies such as virtual tours and online marketing tools to provide an enhanced experience.
Retail Sales Associate
J Ensemble
01.2012 - 12.2016
- Boosted customer satisfaction by offering styling services based on unique needs & wants addressing concerns promptly.
- Increased sales revenue through effective product recommendations tailored to individual customers.
- Planned and managed branded events using Email & Social marketing to generate seasonal sales demand.
Ad Executive
David & Goliath
01.2011 - 12.2016
- Lead project manager on Kia Motors national collateral team for product launches and redesigns. Delivered collateral across product lines for US auto shows.
- Point-person on site activation for 1st annual Kia Motors sponsored LPGA event as well as high profile platforms.
- Generated awareness, leads and affinity amongst 100k+ event attendees; 300k viewers in final round of broadcast.
Ad Executive
Imagine One
01.2005 - 12.2010
- Created 1st consumer VPI pet insurance marketing campaign to overcome stalled sales.
- Co-wrote business case presented to CEO solidifying acquisition of $200M account.
- Launched award-winning campaign on web-app, microsite, TV/video increasing awareness and conversion by 20%.
- Developed & launched marketing plans for Tessera, a leader in residential/commercial hardscape & landscape designs, inclusive of offer-driven response campaigns on TV/Video, digital, email and DM, generating qualified leads in multiple markets.
Ad Executive
Grey Global Group
01.2002 - 12.2004
Brand Analyst
Mars, Inc
01.2000 - 12.2002
Education
BA Intermedia Communications -
Arizona State University
Tempe, AZCA Real Estate License -
First Team Real Estate
Orange County, CA01.2016
Skills
- Sales
- Sales Management
- Styling
- RFP writing
- Client Management
- Account Management
- Customer Service
- Project Management
- CRM
- MS Office
- Keynote
Websites
Timeline
Sales, Sales Management
Michelle Farmer Collaborate
01.2021 - 12.2022
Residential Real Estate Agent
Freedom First Properties
01.2018 - 12.2021
Real Estate Sales
Marriott Vacation Club
01.2017 - 12.2018
Retail Sales Associate
J Ensemble
01.2012 - 12.2016
Ad Executive
David & Goliath
01.2011 - 12.2016
Ad Executive
Imagine One
01.2005 - 12.2010
Ad Executive
Grey Global Group
01.2002 - 12.2004
Brand Analyst
Mars, Inc
01.2000 - 12.2002
BA Intermedia Communications -
Arizona State University
CA Real Estate License -
First Team Real Estate
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