Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Timeline
ARTIST CONTRIBUTIONS
Accomplishments
ADDITIONAL WORK EXPERIENCE
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TERRI HOWARD

Phoenix,AZ

Summary

Expert in orchestrating live entertainment and enhancing fan engagement through strategic event management. Skilled in recruiting top talent, overseeing logistics, and implementing creative marketing initiatives. Dedicated to maximizing value for clients and delivering memorable experiences in high-pressure environments.

Overview

19
19
years of professional experience

Work History

Owner

STS Styling Entertainment
Remote
03.2021 - Current
  • Developed comprehensive entertainment plans for corporate events, weddings, and other special occasions
  • Developed strategic plans for event execution and management.
  • Coordinated talent bookings and vendor partnerships for events.
  • Advised clients on entertainment trends and identified market opportunities to enhance event appeal.
  • Assisted clients in selecting themes, decorations, music, and activities to create cohesive and engaging event experience
  • Negotiated pricing agreements with suppliers resulting in cost savings for clients.
  • Assisted clients in selecting themes, decorations, music, and activities to create cohesive and engaging event experience.
  • Attended networking events to gather insights on industry products and services, enriching client offerings.

Entertainment Hospitality Manager

Kimpton Hotels
Sacramento, CA
09.2023 - 04.2024
  • Sustained profitable growth through strategic initiatives.
  • Work with high profile clientele
  • Ownership, client, and stakeholder relations.
  • Identified opportunities to enhance product value, benefiting client experience.
  • Created marketing initiatives that promoted hotel events and boosted guest engagement.
  • Business process design to impact revenue streams
  • Support clientele travel into market
  • Delegated work to staff, setting priorities and goals.

Entertainment Manager

LA Clippers
Los Angeles, CA
05.2023 - 08.2023
  • Recruited and onboarded DJs, bands, and audio-visual technicians to enhance entertainment offerings.
  • Coordinated scheduling for performers and entertainment staff on game days to optimize audience engagement.
  • Managed logistics for pre-game and halftime shows, ensuring flawless execution and audience satisfaction.
  • Collaborated with marketing teams to promote entertainment initiatives and programs.
  • Managed multiple projects simultaneously within tight deadlines.
  • Recruitment of Talent; Holding auditions for all Entertainment teams, Photoshoot.
  • Preparation and management.
  • Ensured compliance of all legal requirements related to the entertainment industry.

Choreographer/Coach

NBA San Antonio Spurs
San Antonio, TX
07.2021 - 08.2023
  • Choreographed engaging dance routines for NBA home games and special events.
  • Conducted auditions and selected dancers to represent the organization during performances and travel.
  • Developed training programs to improve dancer skills and team cohesion.
  • Coached performers on facial expressions, gestures, and body language to enhance character portrayal onstage.
  • Mentored young dancers on proper technique in order to improve their skills.
  • Coordinated rehearsals, ensuring smooth transitions between dance segments and game events.
  • Evaluated performance feedback to refine choreography for future events and shows.
  • Cultivated relationships with local artists to enhance performance quality and inspire creativity.
  • Worked with directors to select costumes, music, effects and qualified dancers.
  • Collaborated with directors, producers, and costume designers to create the desired effect.
  • Monitored progress during rehearsals by providing feedback on individual performances.
  • Worked closely with lighting technicians to ensure that every scene was properly illuminated.
  • Met project deadlines efficiently to ensure quick turnover of deliverables.

Travel Manager

Travco (Goodfellow Air Force Base)
Remote
12.2021 - 10.2022
  • Coordinated travel itineraries for military personnel and families, ensuring seamless travel experiences.
  • Managed flight, accommodation, and transportation bookings to optimize travel logistics.
  • Resolved travel-related issues promptly to ensure smooth operations.
  • Oversaw budget management for travel expenditures within established guidelines.
  • Tracked and reported travel expenses accurately and on time to maintain budget compliance.
  • Managed client accounts by providing advice on budgeting, planning trips, booking tickets.
  • Responded promptly to customer inquiries concerning flight schedules, fares and other related issues.
  • Performed administrative tasks such as filing documents related to travel bookings and reimbursements.

Assistant Human Resources

Macy’s Department Store
San Antonio, TX
10.2021 - 10.2022
  • Coordinate all functions of the hiring process including prescreening applicants, correspondence with applicants, and scheduling interviews with store management.
  • Input employment data in Job Requisition System and managed new hire paperwork, orientation, and training sessions for seamless onboarding.
  • Handled confidential information with discretion and integrity.
  • Organized and maintained filing systems for documents and records, ensuring easy access and compliance.
  • Entered data into databases accurately and efficiently.
  • Maintained positive working relationship with fellow staff and management.
  • Coordinated support for general office operations, enhancing workflow and team collaboration.

Choreographer

Angelo State University
San Angelo, TX
04.2020 - 06.2022

• Designed innovative choreography for university performances and events.

• Crafted choreography aligned with script and music to ensure cohesive performance.

• Produced innovative routines that blended different styles of dance.

• Conducted auditions to identify and select skilled dancers for productions.

• Mentored students in choreography techniques and performance skills.

• Developed and directed community engagement dance workshops to enhance local participation.

• Researched music and other elements needed for creating original works.

Director Sales & Catering

Aimbridge Hospitality
Dayton, OH
02.2016 - 02.2021

• Managed catering operations for large-scale events and corporate functions.

• Conducted engaging sales presentations to clients and ownership, utilizing latest technology to enhance communication.

• Developed targeted strategies that enhanced customer satisfaction and drove sales growth in catering services.

• Negotiate and execute contracts that are fair and profitable.

• Monitored catering budgets and implemented cost-saving measures that optimized resource allocation.

• Scheduled, organized and led food tastings to facilitate selections and surpass expectations.

• Coordinated with vendors to ensure timely delivery of food and supplies.

• Supervised staff during events to ensure smooth service and guest satisfaction.

• Led team meetings to discuss upcoming events, delegate tasks, and address any concerns or challenges.

• Planned menus based on seasonal ingredients and client preferences.

• Oversaw inventory management for kitchen supplies and catering equipment.

• Resolved customer complaints promptly and professionally while maintaining good relations with clients.

Cheerleader/Choreographer

NFL Cincinnati Bengals
Cincinnati, OH
06.2007 - 10.2014
  • Performed dynamic routines during NFL game day performances.
  • Collaborated with coaching staff to align dance routines with game strategies, enhancing the overall spectator experience.
  • Engaged fans through interactive events and community outreach programs, fostering a sense of community and support for the team.
  • Supported promotional campaigns by enhancing social media engagement and facilitating direct fan interaction, increasing team visibility.
  • Communicated with diverse group of fellow athletes, coaches, and game officials to maintain positivity and good sportsmanship.
  • Developed strong relationships with teammates to enhance group dynamics.
  • Facilitated team bonding opportunities outside of practice sessions, strengthening camaraderie and collaboration among teammates.
  • Participated in training sessions to master new dance styles and techniques.
  • Assisted in auditions and selection of tour group members.
  • Represented team in media interviews, articulating the role and impact of cheerleading in sports.
  • Reacted to complex game situations quickly and effectively.
  • Implemented new social media strategies for sponsors.
  • Created game day music under licensing stipulations.
  • Stage managed while staying within NFL regulations.

Education

Business Administration

Bluegrass Community And Technical College
Lexington, KY

Skills

  • Audience engagement strategies
  • Live production oversight
  • Team development
  • Entertainment innovation management
  • Concept development
  • Event planning expertise
  • Social media engagement
  • On-site event coordination
  • Collaborative marketing strategies
  • Social impact initiatives
  • Vendor management

Accomplishments

  • Increased Social Media Engagement 150%
  • Increased Fan Approval over 70%
  • Increased Guest Service Score improvement by 40%
  • Artist/Owner Approval: 100%
  • Employee of the Quarter
  • Created the owner’s/Director of Presentation’s vision of the San Antonio Spurs Hype Squad
  • Created the music production and co-choreographed for overseas tour with Cincinnati Bengals
  • Increased International exposure for San Antonio Spurs
  • Stage managed for the San Antonio Spurs and the Cincinnati Bengals

Affiliations

  • Cleveland Cavaliers
  • Chicago Blackhawks
  • Milwaukee Bucks
  • Lexington Horsemen
  • University of Kentucky
  • University of Louisville
  • Northern Kentucky University
  • Transylvania University
  • Morehead State University
  • Eastern Kentucky University
  • Versed in Military practices and events

Timeline

Entertainment Hospitality Manager

Kimpton Hotels
09.2023 - 04.2024

Entertainment Manager

LA Clippers
05.2023 - 08.2023

Travel Manager

Travco (Goodfellow Air Force Base)
12.2021 - 10.2022

Assistant Human Resources

Macy’s Department Store
10.2021 - 10.2022

Choreographer/Coach

NBA San Antonio Spurs
07.2021 - 08.2023

Owner

STS Styling Entertainment
03.2021 - Current

Choreographer

Angelo State University
04.2020 - 06.2022

Director Sales & Catering

Aimbridge Hospitality
02.2016 - 02.2021

Cheerleader/Choreographer

NFL Cincinnati Bengals
06.2007 - 10.2014

Business Administration

Bluegrass Community And Technical College

ARTIST CONTRIBUTIONS

  • Ludacris
  • Busta Rhymes
  • No Limit Records
  • Three 6 Mafia
  • Whoaa!
  • Chris Porter
  • Ally Brooke(of Fifth Harmony)
  • B2K
  • Coolio
  • Trey Songz
  • Nappy Roots
  • Tag Team
  • Kevin Gates
  • Mims

Accomplishments

  • Increased Social Media Engagement 150%
  • Increased Fan Approval over 70%
  • Increased Guest Service Score improvement by 40%
  • Artist/Owner Approval: 100%
  • Employee of the Quarter
  • Created the owner's/Director of Presentation's vision of the San Antonio Spurs Hype Squad
  • Created the music production and co-choreographed for overseas tour with Cincinnati Bengals
  • Increased International exposure for San Antonio Spurs
  • Stage managed for the San Antonio Spurs and the Cincinnati Bengals

ADDITIONAL WORK EXPERIENCE

  • Film: Universal/Peacock: Shooting Stars
  • Corporate: Proctor & Gamble National Sales Meeting
  • NBC - The Steve Harvey Show
  • Film: Lifetime Movie - Surviving Compton: Dre, Suge & Michel'le
  • NFL/NBA - Contract Tour Choreography; Halftime
  • Club Jete for Industry Professionals (Los Angeles Based)