TerrI Robinson
Mableton,GA
Summary
Dynamic marketing professional with extensive experience in hospice care, specializing in strategic partnerships and referral growth. Proven problem solver and effective communicator, driving results through innovative marketing initiatives that enhance service awareness and patient advocacy in the healthcare sector.
Overview
16
16
years of professional experience
Work History
Hospice Care Consultant
Regency SouthernCare Hospice
Kennesaw, GA
05.2023 - Current
- Educated healthcare professionals on hospice services, fostering confidence and facilitating timely patient referrals.
- Engaged healthcare professionals to address patient needs and communicate benefits of hospice care effectively.
- Executed marketing initiatives to increase awareness and drive referral growth for hospice services.
- Cultivated partnerships with key stakeholders in healthcare and senior living sectors to enhance collaboration and referral pathways.
- Identified new referral opportunities through outreach to hospitals, home health agencies, and clinics.
- Advocated for patients and families, enhancing understanding of hospice options and promoting informed decision-making.
- Represented organization at community events, professional associations, and conferences.
Marketing Executive
AccordCare In-Home Care
Atlanta
03.2022 - 03.2023
- Increased brand awareness and expanded clientele through strategic networking at events, conferences, and physician office visits.
- Promoted quality in-home care for seniors in Atlanta, strengthening clinical support and improving daily living assistance.
- Acted as ambassador to establish trust and foster engagement within senior communities.
Marketing Communications Consultant
dba Terri Robinson Presents…
01.2011 - 03.2022
- Facilitated interactive workshops on resource development and marketing strategies for clients across Southeast, fostering collaboration and enhancing client expertise.
- Conducted workshops on effective resource and product distribution methods, strengthening client capabilities throughout the region.
- Developed marketing and public relations strategies connecting for-profit and non-profit businesses to revenue opportunities.
Southeast Sponsorship Manager
National PTA (Parent Teacher Assoc.)
Atlanta, GA
01.2010 - 01.2011
- Raised over $5,000,000 to fund initiatives benefiting 20,000+ schools across the USA and Europe.
- Cultivated partnerships with NFL teams, including Atlanta Falcons, to host 'PTA Family Days', fostering increased family engagement across participating schools.
- Developed resource strategy adopted by 50+ state PTAs and national PTA board, strengthening support for local initiatives and improving community outreach.
Education
Associates of Arts degree - Business Administration
University of Central Florida
Orlando, FL05-1985
Skills
Timeline
Hospice Care Consultant
Regency SouthernCare Hospice
05.2023 - Current
Marketing Executive
AccordCare In-Home Care
03.2022 - 03.2023
Marketing Communications Consultant
dba Terri Robinson Presents…
01.2011 - 03.2022
Southeast Sponsorship Manager
National PTA (Parent Teacher Assoc.)
01.2010 - 01.2011
Associates of Arts degree - Business Administration
University of Central Florida