Terri Torres
DYNAMIC VP OF SALES | SALES STRATEGY & EXECUTION EXPERT
Walnut Creek,CA
Summary
An award-winning, visionary VP of Sales with 15+ years of experience in successfully empowering sales teams to outperform budgeted benchmarks. On a daily basis, you will find me maximizing people-potential and shaping sales strategies, promoting a powerful, prospect-centered sales culture, one impactful coaching and training session at a time. My expertise in national, multi-site management, driving KPI results translates into record-breaking census and revenue growth.
Overview
17
17
years of professional experience
Work History
Divisional Director-Sales and Marketing
Brookdale Senior Living
01.2024 - Current
- Directed sales operations for 73 communities, supervising 12 team members.
- Achieved YoY: 20% NOI Growth, 8% Occupancy Growth
- Reduced turnover by 15% through strategic improvements in retention and hiring processes.
- Created specialized sales training modules with a focus on prospect-driven strategies.
- Sole Recipient of Divisional Director of Sales Chairman's Club Award-2024
Corporate Senior Director of Sales and Marketing
Elder Care Alliance
01.2021 - 12.2023
- Boosted portfolio occupancy by 15%, reaching a peak of 95%.
- Led team to enhance key conversion metrics by 10%.
- Increased non-paid referrals by 20% through strategic curation of business development tools.
- Implemented training initiatives that significantly improved sales efficiency and process effectiveness.
Divisional Director of Sales and Marketing
Senior Lifestyle
01.2017 - 12.2021
- Implemented targeted sales and marketing strategies resulting in a 12% increase in division occupancy.
- Managed portfolio of 36 communities to accomplish 35% Visit to Move-in goals.
- Led team of six National Sales Specialists, providing management and coaching.
- Initiated Train the Trainer Series for community ops partners to enhance accountability.
- Advanced through roles by consistently exceeding established benchmarks.
Director of Sales and Marketing
Brookdale Senior Living
01.2014 - 12.2017
- Boosted occupancy rates by 45% through strategic sales and marketing initiatives.
- Recognized with three Diamond-Level President's Club awards for outstanding occupancy growth.
- Coached regional leaders to drive growth in occupancy and elevate KPI results.
- Executed regional model apartment design project, leading to a 500% decrease in costs.
Area Manager of Sales and Marketing
Rotech Healthcare
01.2008 - 12.2013
- Trained and coached sales team across twelve locations in the West Region.
- Increased market reach by obtaining additional insurance provider agreements.
- Advanced through three roles during eight years of service.
Education
Bachelor Of Science - Health Sciences- Geriatric Care
BELLEVUE UNIVERSITY
01.2017
Master Of Business Administration -
BELLEVUE UNIVERSITY
Vocational Nursing Program - undefined
CONCORDE COLLEGE
Skills
Analytics and Insights
Kind Words
"Terri Torres is one of the most dynamic, hardworking, dedicated sales and marketing leaders that I have worked with. She successfully and efficiently managed the sales and marketing teams in multiple sites and states. Terri's leadership and can do attitude motivate sales leaders to do more, be more and exceed their goals! Terri's communication and organizational skills are exceptional. I have no doubt that Terri will continue to excel in her future endeavors and would leap at the chance to work with Terri again.", Beth Behr, Vice President of Operations, Senior Lifestyle
Timeline
Divisional Director-Sales and Marketing
Brookdale Senior Living
01.2024 - Current
Corporate Senior Director of Sales and Marketing
Elder Care Alliance
01.2021 - 12.2023
Divisional Director of Sales and Marketing
Senior Lifestyle
01.2017 - 12.2021
Director of Sales and Marketing
Brookdale Senior Living
01.2014 - 12.2017
Area Manager of Sales and Marketing
Rotech Healthcare
01.2008 - 12.2013
Vocational Nursing Program - undefined
CONCORDE COLLEGE
Bachelor Of Science - Health Sciences- Geriatric Care
BELLEVUE UNIVERSITY
Master Of Business Administration -
BELLEVUE UNIVERSITY
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