Thera Larson

Responsible for the planning, execution, and reconciliation of NetApp's flagship technology conference, INSIGHT.

• Enhanced budget management by implementing a more rigorous tracking process, leading to improved financial monitoring and accountability.
• Developed and implemented a collaborative planning model that enhanced cross-functional teamwork, leading to a more cohesive and integrated event experience.

Accountable for strategic leadership, team management, budget oversight, event execution, stakeholder engagement, risk management, performance analysis, and technology integrations.

• Drove strategic improvements to enhance operational and organizational efficiencies.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Revamped operational plans to refocus staff and align processes with business objectives.

Successfully managed large-scale events by optimizing resources and promoting collaboration among diverse teams, resulting in the achievement of event objectives and improved attendee experiences.

• Program Lead for Workday Rising North America and EMEA 2023.
• Program Lead for Oracle CloudWorld 2022.
• Program Lead for Snowflake Summit 2022.

Lead producer of experiential events for Fortune 100 client companies. Led, coordinated and managed various program elements including content development, logistics, vendor relationships, budgeting, and timelines.

• Operations lead for Google Cloud Next 2021.
• Operations lead for Google Cloud Next 2020.
• Executive Producer for PwC's Intern Festival 2019.

Provided strategic and tactical guidance for client trade shows and events, ensuring timely deliverables and milestones.

• Managed client interactions to foster clear communication and enhance satisfaction.
• Oversaw financial and operational performance while optimizing resources for successful outcomes.
• Proactively identified new business opportunities and contributed to growth through strategic relationship-building and client engagement.

Directed a high-performing events team, orchestrating seamless collaboration with essential stakeholders, including internal executives and c-suite leadership, to strategically conceptualize and execute global meetings, events, and engagement initiatives.

Efficiently managed an extensive B2B and B2C trade show program strategically leveraging third party events to enhance market visibility and bolster product line sales to pivotal accounts.

Provided in-office and on-site support for conferences regarding trade show labor rules and regulations, service orders, shipping procedures, and post-show accounting.