Summary
Overview
Work History
Education
Skills
Timeline
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Theresa Garvey

New York,NY

Summary

Dynamic professional with expertise in retail analytics and public relations, having driven a 20% TikTok engagement increase at Syracuse University. Proven ability to optimize inventory across multiple retailers and boost profits, leveraging strategic insights, and effective communication. Skilled in SKU analysis and media planning, committed to delivering impactful results and fostering innovation across diverse industries.

Overview

6
6
years of professional experience

Work History

Commercial Sales Intern

Tropicana Brands Group
Illinois, Illinois
06.2025 - 08.2025
  • Managed all TBG brands and delivered shelf optimization recs across major retailers.
  • Analyzed single-serve beverage trends and boosted Tropicana's presence across 50+ retailers.
  • Partnered with brand team to translate SKURat data, shaping 2026 strategy and innovation planning.

Public Relations Director

Kappa Kappa Gamma Sorority
Syracuse, NY
11.2023 - 12.2024
  • Spearheaded strategic overhaul of social media presence, managing Instagram account with over 100 posts.
  • Increased TikTok engagement by 20% and boosted Instagram activity by 11% through data-driven scheduling.
  • Coordinated content calendars with executives to ensure alignment on messaging and branding.
  • Developed comprehensive communication strategies for events and organizational initiatives.

Sales Associate

Pookie & Sebastian
Roslyn, New York
02.2020 - 08.2022
  • Enhanced inventory management through strategic improvements and reorganized stockroom for easy access to popular items.
  • Collaborated with management to optimize stock levels and introduce new products aligned with market trends.
  • Drove profit increase exceeding $5,000 via targeted customer engagement and effective sales strategies.

Education

Bachelor of Science - Marketing, Entrepreneurship & Emerging Enterprises

Syracuse University
Syracuse, NY
05-2026

Skills

  • Retail analytics and SKU analysis
  • Search engine optimization
  • Microsoft Office Space and Suite
  • Market research and media planning
  • Market research
  • Creator Seach Insight
  • Public relations and content creation
  • Competitive analysis

Timeline

Commercial Sales Intern

Tropicana Brands Group
06.2025 - 08.2025

Public Relations Director

Kappa Kappa Gamma Sorority
11.2023 - 12.2024

Sales Associate

Pookie & Sebastian
02.2020 - 08.2022

Bachelor of Science - Marketing, Entrepreneurship & Emerging Enterprises

Syracuse University
Theresa Garvey