Theresa Hill
DFW,TX
Summary
A Strategic and results-driven professional with 10+ years of experience in marketing, business development, and multi-location operations. Proven expertise in leading cross-functional teams, managing high-impact advertising budgets, and optimizing marketing funnels across digital platforms. Highly skilled in vendor oversight, campaign analytics, and local SEO, including Google My Business and GA4 integration. Recognized for delivering innovative, data-backed solutions with a strong sense of accountability, organization, and follow-through.
Overview
11
11
years of professional experience
Work History
DIRECTOR OF BUSINESS DEVELOPMENT/MARKETING
Mr Electric
DFW
09.2023 - Current
- Managed $1.5M+ in ad spend across PPC, LSA, SEO, radio, social media, and Amazon DSP-boosting lead quality and close rates across multiple franchise locations.
- Directed full-funnel marketing strategy from awareness to conversion, aligning efforts with business objectives.
- Led cross-functional teams and collaborated with CSRs and field techs to ensure campaign execution and message consistency.
- Monitored GA4 dashboards to analyze funnel performance, user behavior, and attribution across all digital channels.
- Managed multi-platform social media presence and ad campaigns, tailoring content and creative to each channel.
- Executed A/B-tested email campaigns using segmented lists to drive upsells, referrals, and customer re-engagement.
- Oversaw vendor relationships with agencies, media buyers, and platform reps to ensure accountability and ROI.
- Produced actionable marketing performance reports to guide budget reallocations toward top-performing channels.
CO-FOUNDER
Growing The Game For Her INC.
01.2023 - Current
- Co-Founded nonprofit to expand flag football access for girls in grades Pre-K through 12.
- Partnered with local schools and businesses to host free flag football clinics and grow visibility for girls' sports.
- Led marketing, partnerships, and community outreach to scale program awareness and impact.
FOUNDER & MARKETING CONSULTANT | INDEPENDENT CONTRACTOR
Xposure
DFW
03.2021 - 09.2023
- Operated independently as a contracted marketing and operations consultant, managing social media platforms for healthcare vendors and multiple site locations.
- Led strategic content development and engagement for platforms including Facebook, Instagram, and LinkedIn, ensuring brand consistency across all clients.
- Oversaw Google My Business (GMB) profile optimization and local SEO strategy first introduced through collaboration with the Chief of Staff to improve visibility and local search ranking for multiple healthcare locations.
- Handled complex and highly sensitive employee relations issues with discretion, empathy, and confidentiality.
- Provided mentorship and operational guidance to associates and mid-level managers, becoming a trusted advisor across multiple organizations.
- Analyzed trends and implemented solutions to improve team dynamics, retention, and patient satisfaction.
- Managed overlapping deadlines, facilitated interdepartmental coordination, and maintained excellence under pressure across competing priorities.
- Planned, organized, and directed resident activity programming in compliance with healthcare regulations and facility standards.
- Delivered active listening, nonverbal awareness, and transparent communication as key tools in conflict resolution and leadership support.
BUSINESS DEVELOPMENT
Trinity Apothecary
01.2017 - 01.2020
- Maintained customer support and relations with 20+ assisted living directors.
- Attended current and prospective customer meetings.
- Oversaw a focused sales management framework to monitor progress toward goals and targets consistently.
- Collaborated with internal partners for improvements.
- Organized team-building activities.
- Cultivated exceptional customer attentiveness, fostering strong relationships with clients.
- Conducted med disposals regularly with assisted living customers.
- Updated department heads on the current needs of customers.
- Successfully raised script count with current customers.
ACCOUNT MANAGER
Kindred Hospice
01.2015 - 01.2017
- Built and maintained referral relationships with physician offices, hospitals, and nursing homes to drive patient admissions to hospice services.
- Acquired and onboarded new Medical Directors, supporting territory expansion and improved patient care coordination.
- Strategically targeted high-potential accounts and reactivated dormant relationships to exceed referral goals.
- Scheduled routine account maintenance meetings to reinforce service quality, resolve concerns, and deepen trust with care teams.
- Designed and led community outreach events and physician education sessions to increase awareness of hospice offerings.
- Completed comprehensive sales and account management training, including healthcare compliance, end-of-life care education, and CRM pipeline tracking.
Education
Associate of Applied Science - Business Management
Tarrant County College
Fort Worth, TX01.2023
Skills
- Vendor Management
Campaign Optimization
GA4
Attribution Tracking
A/B Testing
Email Marketing
Local SEO
GMB Management
Social Media Strategy
Zapier
HubSpot
Salesforce
ChatGPT
AI Prompting
Workflow Design
Adobe Premiere Pro
Adobe Photoshop
Visual Content Strategy
Brand Development
Microsoft Office Suite
Cross-Functional Team Leadership
Employee Engagement Programs
Vendor Management
Skills
Strategy, Campaign Optimization, GA4, Attribution Tracking, A/B Testing, Email Marketing, Local SEO, GMB Management, Social Media Strategy, Zapier, HubSpot, Salesforce, ChatGPT, Adobe Premiere Pro, Adobe Photoshop, Visual Content Strategy, Brand Development, Microsoft Office Suite, Cross-Functional Team Leadership, Employee Engagement Programs, Vendor Management
Testimonials
- Reena Friedman Watts, On-Air Personality, Kewl Media, Theresa shined on the SNF Spotlight Series podcast! She's creative, informative, and easy to work with! I highly recommend connecting with her she's a superconnector and business dev whiz!
- Mary Pfeifer, CEO/Owner, Empower Healthcare, I loved everything Theresa did for my company and me, she was professional and very creative with her plans and ideas.
Leadership And Community Impact - Description
Co-Founded nonprofit to expand flag football access for girls in grades Pre-K through 12. Partnered with local schools and businesses to host free flag football clinics and grow visibility for girls' sports. Led marketing, partnerships, and community outreach to scale program awareness and impact.
Timeline
DIRECTOR OF BUSINESS DEVELOPMENT/MARKETING
Mr Electric
09.2023 - Current
CO-FOUNDER
Growing The Game For Her INC.
01.2023 - Current
FOUNDER & MARKETING CONSULTANT | INDEPENDENT CONTRACTOR
Xposure
03.2021 - 09.2023
BUSINESS DEVELOPMENT
Trinity Apothecary
01.2017 - 01.2020
ACCOUNT MANAGER
Kindred Hospice
01.2015 - 01.2017
Associate of Applied Science - Business Management
Tarrant County College