Hi, I’m
Theresa Stabler
Orlando,FL
Summary
Qualified Market Development Manager with proven track record in driving market expansion and identifying new business opportunities. Successfully led cross-functional teams to develop and implement strategic initiatives that increased market share and enhanced brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships.
Overview
7
years of professional experience
Work History
WorkSTEPS Sleep, Inc.
Market Development Manager, Sleep Medicine
04.2022 - Current
Job overview
- Cultivated new lead opportunities by building strategic relationships with clinic referral sources, driving customer acquisition and expanding market presence
- Developed and implemented measurable success metrics to enhance sales, ensuring effective tracking of outbound calls and emails for optimized performance
- Accelerated B2C growth through leveraging partnerships with clinic networks, including WorkSTEPS providers, to enhance business outreach
- Managed social media strategies on LinkedIn and Facebook to boost brand visibility and engagement
- Conducted content research and curation to enhance social media interaction and increase follower growth
- Proficient in Salesforce, including building and managing campaigns, tasks, and multiple objects (such as cases and proprietary record types) to drive operational efficiency
- Developed targeted marketing campaigns within Salesforce, leveraging data insights for optimal performance
- Utilized task management processes in Salesforce to improve team productivity and ensure timely follow-ups
- Created comprehensive reports and dashboards in Salesforce to track key performance metrics and inform strategic decisions
- Collaborated with cross-functional teams to ensure seamless integration and utilization of Salesforce across various functions
- Actively represented WorkSTEPS Sleep at trade shows and industry events, fostering B2B partnerships and broadening market reach
SleepMaster Solutions, Inc.
National Market Development Manager
08.2017 - 04.2022
Job overview
- Foster new lead generation through strategic relationship-building with clinic referral sources, facilitating increased customer acquisition
- Compiled comprehensive reports to track key performance metrics and inform strategic decisions
- Provided tailored training sessions for medical personnel to enhance product knowledge and client engagement, both in-person and virtually
- Created comprehensive sales and training resources to assist clients and internal teams effectively
Education
Daytona State College
Associate of Arts
Institute of Intigrative Nutrition
Certified Wellness and Nutrition Coach
Skills
- Data-driven decision-making
- Cold-calling
- Salesforce
- Product expertise
- Lead prospecting
- Client onboarding
- Account Management
- CRM software proficiency
- Problem-solving abilities
- Multitasking
Timeline
Market Development Manager, Sleep Medicine
WorkSTEPS Sleep, Inc.
04.2022 - Current
National Market Development Manager
SleepMaster Solutions, Inc.
08.2017 - 04.2022
Institute of Intigrative Nutrition
Certified Wellness and Nutrition Coach
Daytona State College
Associate of Arts
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