- Tech enthusiast, passionate about exploring the latest advancements and innovations
- I have a passion for photography and editing photos
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Graphic Design
- Web Development and Design
Thomas Crawford
Marketing Leader
Jeffersonville,IN
Summary
Creative professional passionate about developing work that seamlessly blends aesthetic appeal with structural integrity. Expertise lies at the intersection of creativity, systems thinking, and problem-solving, whether shaping a brand, refining processes, or enhancing information sharing. Committed to thoughtful execution and continuous learning, with a focus on delivering scalable solutions that extend beyond initial concepts. Proven ability to drive impactful results through innovative approaches and strategic insights.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Air Hydro Power
08.2023 - Current
- Develop digital marketing for brand positioning and business objectives
- Analyze customer interactions and market trends to optimize content and increase engagement
- Implement and advertising campaigns through email and digital marketing
- Presenting marketing initiatives to large-scale audiences
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
E-commerce Specialist
Genesco: Journeys
01.2022 - 01.2023
- Managed and marketed e-commerce products to increase audience interactions
- Developed digital strategies for the optimization of product visibility
- Presented market analysis on current trends
- Cultivated relationships with domestic and international vendors and partnered brands
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Maintained working knowledge of company products, services and promotions.
Server
Tin Roof
01.2020 - 01.2022
- Represented major liquor brands through promotional strategies and increasing product awareness
- Providing exceptional customer service in a fast-paced environment
- In-depth knowledge of spirits, cocktails, and consumer preferences to enhance customer experience
- Served food and beverages promptly with focused attention to customer needs.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
Sales Representative
Water and Oak
01.2018 - 01.2020
- Developed strong customer relationships through personalized service and product knowledge
- Assisted in merchandising and store layout planning to enhance sales
- Collaborated with brand representatives to ensure product positioning and marketing strategies
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
Education
Bachelor of Arts and Science - Digital Media Design
University of Kentucky
Lexington, KYSkills
Proficient in Adobe Creative Suite
Fluent in Microsoft Office Suite
Strong communication and presentation skills
Digital marketing
Social media marketing
Keyword research
Email marketing campaigns
Marketing strategies
SEO
Content creation
Certification
Certified IT Support Specialist, Coursera
Interests
Affiliations
- Phi Kappa Tau Fraternity
Timeline
Digital Marketing Specialist
Air Hydro Power
08.2023 - Current
E-commerce Specialist
Genesco: Journeys
01.2022 - 01.2023
Server
Tin Roof
01.2020 - 01.2022
Sales Representative
Water and Oak
01.2018 - 01.2020
Bachelor of Arts and Science - Digital Media Design
University of Kentucky