Thomas Heaney III
Danville,VA
Summary
Communications and digital media professional with experience in content creation, social media management, multimedia production, and brand storytelling. Proven ability to engage audiences through compelling written, visual, and video content while collaborating with diverse teams to promote organizations, events, and community initiatives. Passionate about creating meaningful content that strengthens brand awareness and fosters lasting connections.
Overview
12
12
years of professional experience
Work History
Director of Broadcasting
Danville Otterbots
Danville, VA
05.2026 - 08.2026
- Lead Play-by-Play Announcer: Serve as the primary, high-energy voice for all home broadcasts on AWRE TV and ApplyLeague.com, delivering engaging, precise play-by-play coverage and color commentary.
- Storyline & Narrative Development: Conduct extensive pre-game preparation, research, and analysis to construct compelling game notes, track league standings, and highlight key player milestones (e.g., MLB Draft tracking, franchise win-total turnarounds).
- Broadcast Production & Technology Management: Oversee the technical setup, maintenance, and execution of streaming equipment and multi-platform digital broadcasts, ensuring high-quality audio and video delivery for fans and league stakeholders.
Founder of Everything Packers
Instagram
07.2014 - Current
- Built a Green Bay Packers fan page to over 23,000 followers.
- Host weekly live streams averaging 100+ viewers during the NFL season.
- Design and post original game day graphics, analysis, and commentary.
- Experienced in audience growth, content planning, and fan engagement.
Sports Broadcaster & Analyst
Averett Sports Network
Danville, VA
08.2021 - 12.2025
- Completed 200+ live broadcasts across football, basketball, baseball, softball, lacrosse, soccer, and volleyball.
- Served as lead play-by-play or color commentator for over 80 events on both TV and radio formats.
- Partnered with Chuck Vipperman, 40-year mass media veteran, for all 2025 Averett home football games.
- Called major sports moments, including: Elizabeth Peasley’s D3 record-breaking lacrosse goal (4/12/23), Averett Men’s Volleyball’s first-ever win (1/24/25), Averett Men’s Basketball Upset win over #10 Christopher Newport (10/25/24).
- 2x Outstanding Service & Contributions to Athletics Communications winner at Averett’s Night of Championships (4/24/24) & (4/28/25).
Student Newspaper Staff Writer
The Chanticleer
Danville, VA
09.2023 - 12.2025
- Published 10+ stories covering university news, athletics, and local community features.
- Developed skills in interviewing, AP style writing, and digital publishing.
- Portfolio: https://averettstudentnews.org/staff_name/thomas-heaney/
Camera Operator & Production Crew
Averett University Athletics
08.2021 - 12.2025
- Operated main camera for 30+ basketball, volleyball, and soccer games.
- Ran sideline camera for 10+ games in basketball and volleyball.
- Managed scoreboard for 15+ football games.
- Worked production truck for 5 baseball games while also solo broadcasting.
Podcast Host & Interviewer
Averett Sports Network
Danville, VA
01.2023 - 05.2023
- Hosted Episodes 4 & 6 discussing game previews, athlete stories, and campus sports culture.
- Episode 4: https://open.spotify.com/episode/7x2v2lc3Qqai3W6SEcCpaV
- Episode 6: https://open.spotify.com/episode/4efAvmM3NfI4koKzJNtQVJ
- Interviewed Tyler Duffy (Men’s Lacrosse, Ep. 3): https://open.spotify.com/episode/5VcPsp14RWtYc9p6pgBEDn
- Interviewed Bill Sgrinia, Director of Parks & Recreation on the city’s Riverfront Park project.
Education
Bachelor of Science - Communication
Averett University
Danville, VA, US12.2025
Skills
Social media management
Interviewing techniques
Strong communication skills
Live broadcasting experience
Color commentary skills
Content creation
Play-by-play commentary
- Digital Content Creation
- Social Media Management
- Brand Storytelling
- Photography
- Interviewing
- Broadcasting
- Streaming
AWARDS
2024 Outstanding Service & Contributions to Athletics Communications Recipient, 2025 Outstanding Service & Contributions to Athletics Communications Recipient
EDUCATION
Class of 2025 Averett University Graduate
Timeline
Director of Broadcasting
Danville Otterbots
05.2026 - 08.2026
Student Newspaper Staff Writer
The Chanticleer
09.2023 - 12.2025
Podcast Host & Interviewer
Averett Sports Network
01.2023 - 05.2023
Sports Broadcaster & Analyst
Averett Sports Network
08.2021 - 12.2025
Camera Operator & Production Crew
Averett University Athletics
08.2021 - 12.2025
Founder of Everything Packers
Instagram
07.2014 - Current
Bachelor of Science - Communication
Averett University